Brown-Forman Market Manager, Premium Whiskey - GA in Atlanta, Georgia
Business Area: NAR Sales
Location: Atlanta, GA
Position Title: Market Manager, Premium Whiskey - GA
Reports to: State Manager
Partners with: Territory Portfolio Manager, Field Marketing Managers, Territory Finance Manager, Local Commercial Managers, Customer Account Manager(s), Brand Teams, and Agency Partners (Greenhouse/Hive)
Key Account & Consumer Development – 55%
• Establish positive customer rapport in assigned accounts (on and off premise) and with key distributor sales personnel.
• Develop, Maintain, and leverage rapport with strategic consumer groups so that we can create a personal brand building experience and call to action with consumers in the market place.
• Sell-in and execute National Brand Programs and assist in the development of Regional Programs in assigned accounts and with various consumer groups.
• Collaborate with FMM or TPM to develop local programming that best fits consumer's needs.
• Execute sponsorship or partnership activation that is within assigned accounts.
• Lead the agency teams to activate brand and account goals.
• Collaborate with key distributor contacts (Whiskey Ambassadors, Mixologists, Key Account Sales) to drive Premium Whiskey focus and execution in key accounts.
• Champions the effort in winning at the point of purchase, by building lasting trade relationship and working unusual hours including late nights and weekends
• Brand responsibility includes: Old Forester, Woodford Reserve Family of Brands, Collingwood, BenRiach, and Coopers Craft
Lead Specialty Initiatives for PW – 20%
• Engraving program enhancements, barrel sales, whiskey dinners, and the like
• Act as a field coach for the premium whiskey brand champion in the market
Events, Education & Training – 10%
• Ensures appropriate targeting and coordination of BF presence at large-scale consumer and trade whiskey events in region
• Trains and educates distributor and agency partners on B-F Premium Whiskey portfolio.
• Participate in Distributor Sales Meetings, as needed to support brands.
• Plans and coordinates distillery representative market visits.
• Facilitates B-F Home Place visits for market customers and guests.
Planning & Evaluation – 15%
• Share Best Practices from local activation and communicate competitive intelligence.
• Manage priorities and assigned budgeting to deliver desired goals in key accounts.
• Monitors B-F Premium Whiskey brand performance with the expectation of exceeding market segment trends.
• Partners with B-F Field Marketing, Multicultural Teams and/or Brand teams as required.
• Connects with multiple external contacts including the distributor, retailers, bartenders, wait staff, promotion agencies and consumers.
• Participate in on-going planning meetings with internal and external stakeholders as required.
• Manage and maintain budget.
Must have Requirements:
Education/Experience: Bachelor’s degree plus 2 years industry experience and/or 4 years sales experience in a consumer products industry (Beverage Alcohol Industry preferred).
• Demonstrated ability to build relationships and maintain effective working relationships with distributors, accounts, external strategic partners, and all internal stakeholders.
• Demonstrated knowledge of three-tier distribution system.
• Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team.
• Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).
• Must have valid state driver’s license.
• Must be able and willing to travel (by air and car) 15-20% of the time
• Physical ability to lift 60 pounds. #Herradura #AP 1
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide
For more information about the company, please visit http://www.brown-forman.com.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: NAR Sales
Country: United States
Req Type: Exempt