Brown-Forman Assistant Sales Manager - Bangkok in Bangkok, Thailand

Job Description:

Scope of Position:

  • Effective management of wholesalers and distributor to ensure common focus and aligned targets with B-F Sales which includes volume, penetration, channel mix, rate of sales, and profitability.

  • Achievement of sales targets, brand equity and profitability through the effective implementation of strategic plans and the leadership of the field B-F Sales team.

  • Implementation of a brand building and responsible consumption culture across all sales territories


  • Develop measureable milestones that deliver the required results to motivate and engage wholesalers.

  • Develop meaningful bonus scheme/incentives to motivate Sales to achieve business objectives.

  • Ensure that the team implements and evaluates all consumer promotional programs to the required level of impact and effectiveness within the set timing and budgets

  • Manage the allocation of resources across the field sales team and ensure that these resources are deployed to the best advantage

  • Work closely with other departments to ensure a seamless approach to sales activities

  • Establish and maintain effective business relationships with key customers, ensuring that B-F is recognized as the category expert

  • Manage discounts in line with B-F practices of profitable volume and a brand building ethos

  • Be continually aware of & report competitor activity and ensure that B-F has strategies in place to ensure our competitive edge in the market place

  • Keep up to date with industry and market trends via contact with the trade, publications, etc

  • Effectively and efficiently manage any business expenses incurred in line with company guidelines

  • Coach team members to achieve business targets & develop their capability for sustainable success

Qualifications & Requirements

Must Requirements:

  • Bachelor's Degree in Business, Marketing, or related field

  • 12 years of progressive Sales experience.

  • Ability to understand P&L and its impact on results and business

  • Demonstrated leadership achievement

  • Good oral and written communications skills

  • Good coach and developer of people.

  • Effective team management

  • English proficiency strongly preferred

Preferred Requirements:

  • Experience in FMCG or liquor industry






About Brown-Forman:

About Brown-Forman:

Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: ANZSEA

City: Bangkok

State: Int'l

Country: Thailand

Req Type: Exempt

AutoReqId: 3816BR