Brown-Forman Brand Ambassador Jack Daniel's Family of Brands in Barcelona, Spain

Job Description:

Position Summary:


Reinforce Jack Daniel’s iconic status by creating loyalist among key On Trade outlets by educating, inspiring and engaging bartenders so that would turn into prescription to consumers.


  • Become a key pillar to grow the rate of sale in the in premise by:

  • Building relationships with Key outlets & key bartenders

  • Support and monitor the 360º plan implementation among Key outlets (80 aprox)

  • Be actively involved in activations among Key cities and Key outlets

  • Educate what the brand stands for and reinforce Jack’s specialness & authenticity through storytelling to increase brand consideration

  • Masterclasses and trainings to bartenders to be able to replicate the perfect serve among key outlets

  • Engage and commit the trade and bartenders advocate for the brand and prescribe it

  • Scrutinize brand experience & visibility delivered to assure we are iconic in everything we do

  • Continuous education to key stakeholders:

  • Embody Jack’s unique personality and attitude

  • Support in the new BF employees on boarding.

  • Educate through masterclasses & trainings

  • Collect for the team insights, trends and competitor’s activations to help in developing trade & marketing plans

  • Develop in a monthly basis Social Media content linked to drink strategy

  • Become the host for Press and Media representatives when visiting the Distillery

  • Coordinate International Master Distiller and Brand Ambassadors visits

  • Participate in relevant Fairs

  • Sponsor of BF Responsibly drinking policy and lead by example

Must Requirements:

  • Experience required

  • On Trade background for 4 + years

  • True industry network

  • Experience in Brand ambassadorship

  • Knowledge, Skills & Abilities:

  • Alcohol Beverage knowledge

  • Presentation Skills

  • Jack Daniel’s Brand lover

  • Fluent English speaking

  • Others

  • Extensively Travel: Including nights and weekends

  • Personality & Presence

  • Based in Barcelona#ND 1

About Brown-Forman:


Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

We're on Twitter:

See us on LinkedIn:

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe

City: Barcelona

State: Int'l

Country: Spain

Req Type: Exempt

AutoReqId: 3607BR