Brown-Forman National Key Account Specialist Off-Trade in Barcelona, Spain

Job Description:


The Key Account Manager’s overall objective is to develop and implement the sales strategy per customer in alignment with Brown Forman Spain (BFS)'s strategic objectives and to manage the customer relationship on an ongoing basis.

Based within the country sales structure the National Key Account is responsible for the assigned national key customers. The role has accountability for the full scope of BFS's commercial interaction with the customer, ranging from the development of sales strategy per customer to the management of promotional activities. The role requires close cross functional interaction with trade marketing, planning, marketing, logistics and finance.

Key Responsibilities:

  • Responsible for achieving strategic objectives per customer including volume, turnover and gross profit

  • Building long term partnership with the customer

  • Responsible for the promotional strategy per customer and promotional execution (including trade budget management pricing and space optimization)

  • Responsible for managing customer negotiations in relation to BFS's commercial strategy and the customer trading terms

  • Responsible for developing customer new product launch plans and ensuring successful implementation

  • Continuous improvement in the management of the account by identifying opportunities for efficiency and profitability and overall improvement in the management of categories

  • Together with NAM set goals for the outsourced off trade team, follow up their performance and ensure flawless execution at the point of purchase

Must Experience & skills:

  • At least 5 years in KAM in FMC

  • ​​​​We are looking for a person with proven ability and experience in the sales, marketing and promotion of fast-moving consumer goods

  • Good knowledge of off trade channel in Spain and proven strong relationship with key stakeholders of the top national customers.

  • ​Knowledge in technical and commercial management tools.

  • High experience in management and business development and / or business in multinational companies with complex distribution channels

  • Bachelor Degree in Business

  • Driving license

  • Spanish fluency is a must

  • Advanced English speaking and writing skills

  • High availability to travel nationally (more than 50%)

Preferred Experience :

  • Knowledge of Finance, Trade Marketing, and business processes

  • Desirable multi-functional experience and /or geographic

  • Spirits Industry experience

#ND 1


About Brown-Forman:

Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe

City: Barcelona

State: Int'l

Country: Spain

Req Type: Exempt

AutoReqId: 3634BR