Brown-Forman Trade Marketing Specialist On-Trade in Barcelona, Spain
Aligned with Brown-Forman long-term brand building and profit growth strategies, this position seeks to optimize the route to new and existing shoppers/ consumers in the On-Trade holistically. It will indirectly connect with shoppers/ consumers by optimizing the customer, channel and POS approach in the On-Trade business.
Basic Function & Responsibilities:
Responsible for the annual set up of the On-Trade strategy, in collaboration with Marketing Brand team and Sales.
Coordinates with On-Trade Salesforce Managers & Brand Marketing
Responsible for the annual set up of the On-Trade plan (Developing, execution, evaluation and Reporting), according to the strategy, and deployment of all activities :
Designing activation plan
Quota allocation among regions and customers
Tracking (Regularly provides reports on promotion efficiency and progress to plan status)
Leads external agencies on projects
Collaborates with Purchasing Department on POSM development & optimal warehousing
Responsible for annual set up and tracking of A&P budget of the On Trade annual plan
Aligns with Finance on correct accounting A&P budget management
Collaborates with Marketing, BBI & Sales On-Trade (Head of Sales & Saleforce Managers) to gain more On-Trade facts and consequently insights.
Independently capitalizes information resources such as Nielsen, GfK or SAP BW
Participates in regional Salesforce & selected brand meetings
Bachelor’s Degree or trained On-Trade category, store manager
At least 3/4 year work experience with On-Trade channel, Trade Marketing or Marketing
Major in Marketing or Sales
Sales or Marketing Experience
Knowledge of On -Trade and wholesale channel & customers
Fluent Spanish speaking and writing is mandatory
Good English speaking and writing
Good analytical skills
Analytical and planning skills
team working skills
MS Office applications
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide
For more information about the company, please visit http://www.brown-forman.com.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe
Req Type: Exempt