Brown-Forman Brand Manager Super Premium American Whiskey - Germany (18 months) in Hamburg, Germany
Our beautiful and unique “American Whiskey Super Premium portfolio” plays an important role for long term profit growth and premiumization of the BF Germany portfolio.
This position is responsible for development and execution of the full marketing mix for our Super Premium American Whiskey portfolio.
1. Lead the development of the marketing objectives, strategies and resulting annual brand plan
Supports the Marketing Manager with the development of the long-term Super Premium American Whiskey strategy
Understands and builds in learning from other departments, such as channel and customer learning
Development and execution of the full marketing mix
Gives strategic and executional guidance for conjoint Super Premium Trade-Programs
Works closely with Trade Marketing and Sales to ensure that the brand marketing objectives and strategies are fully understood
2. Lead the development and excellent execution for consumer related marketing activities
Develops and manages the communication & media strategy
Exploit global campaign ideas to result in a fully integrated 360° communication with flair and creativity
Leads execution of plan. Including but not exclusively: media planning, targeted marketing, PR, consumer events, sponsorship etc.
Manages P&L of the responsible brand expressions and manages A&P budget spent
3. Constantly review brand health and performance of activities for ongoing improvement
Actively seeking insights into consumer, brand and business insights
Provides quarterly business performance and indicated actions
Strategic planning, implementation, excellence in execution and evaluation of Super Premium American Whiskey portfolio
Internal reports and analysis
Building relationships with key internal and external partners
BA or comparable work experience
At least 5 years’ experience in Marketing in an international FMCG company or luxury product company
Strong oral & written communication in English, basic in German; good MS Office skills
Good German market knowledge (consumer, trade, media)
Good knowledge level of marketing disciplines: Market analysis, strategy & marketing mix development incl. communication & media, project management)
Business Acumen & entrepreneurial thinking
Good analytic and strategic understanding
Basic German speaking and writing
Sales/FMCG/luxury product understanding, preferably spirits
Analytic & research mind set #ND 1
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide
For more information about the company, please visit http://www.brown-forman.com.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe
Req Type: Exempt