Brown-Forman Account Manager- Travel Retail / France, Belgium in International, France

Job Description:

Position Summary:

The development of B-F’s core spirits business through effective key account management of Lagardére, one of travel retail’s fastest growing global key accounts, with key European airport locations such as Paris, Warsaw and Rome. In addition to Lagardére, the role also includes the management of multiple other customers across France and Belgium travel retail, giving a broad spectrum of exposure to all channels of GTR, including airports, border stores, in flight and ferries.

The key tasks will include managing customer negotiations and securing profitable listings, merchandising and coordinating promotional activities. In addition to this, the role will assume full P&L responsibility, which will include the management of brand expense, annual and quarterly planning and regular customer visits.


  • Create, execute and deliver agreed P&L objectives

  • Identify profitable growth opportunities for the Brown-Forman spirit portfolio in the region

  • Work with travel retail and brand teams to execute agreed brand plans and budgets to achieve regional goals in the assigned territory

  • Manage annual pricing and listing negotiations with all customers

  • Together with the regional trade marketing manager, develop appropriate brand building activities and negotiate subsequent programs with key accounts

  • Identify and exploit brand building opportunities through merchandising and promotional activities, additional store activities, training, incentivizing, rewarding and influencing

  • Supervise execution of these programs, evaluate and modify as appropriate

  • Actively take the lead in annual and long term planning, working with European Director to align with more regional strategies and objectives

  • Set up brand and portfolio strategies as well as customer and distribution channel strategies

  • Work towards increasingly global approach to key account management with Lagardére, through close collaboration with B-F colleagues in other regions, particularly APAC

  • Collaborate and align with domestic B-F personnel to maximize cooperation between TR and LE

Must Requirements:

  • University degree and a minimum of 5-6 years sales & or marketing experience preferably in spirits, but related sectors such as tobacco or confectionery can be considered

  • Fluent spoken and written English & French

  • Strong oral and written communications skills

  • Strength in people management and relationship building

  • Good negotiation skills

  • Must possess passion for our portfolio of brands and have a brand building mentality

  • A team player supportive to all functions

  • Must be willing to travel extensively (approximately 40% of the time)

Preferred Skills / Qualifications:

  • MBA, Master Degree

#LI-VP1 #JDHoney&Glasses

About Brown-Forman:


Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Travel Retail

City: International

State: Int'l

Country: France

Req Type: Exempt

AutoReqId: 3719BR