Brown-Forman Sales & Marketing Manager HK & Macau in International, Hong Kong

Job Description:

Scope of Position:

  • Achievement of Brown-Forman sales targets, brand equity and profitability through the effective implementation of strategic sales plans and the partnership of valued distributor organizations.

  • Implementation of a brand building culture across geographies/ sales territories

  • Driving the corporate B-F vision and values with key stakeholders in and outside of Brown-Forman

  • Lead trade partners to ensure that all in-market standards are achieved and maintained.

  • Cultivate and lead a best in class distributor network.

Key Responsibilities:

  • Establish strategic initiatives that deliver the required revenue and profit results

  • Develop and implement price and channel strategies for all brands consistent with overall brand and business plans and objectives

  • Drive the implementation and delivery of sales and activation plans through effective goal setting and leadership of distribution partner/s

  • Establish execution, management and marketing standards with distributor partner/s, and coach/develop its team members to ensure these standards are met

  • Establish and maintain effective business relationships with key customers and wholesalers, ensuring that B-F is recognized as the industry expert and preferred partner

  • Manage trade terms and investments including discounts, allowance, rebates and incentives consistent with the overall business and brand strategy

  • Set strategies and guidelines for the annual key customer and account negotiations

  • Demonstrate a high degree of business acumen and ethics, and ensure standards are upheld in all aspects of the business

  • Develop and implement distributor management and performance processes to enhance in market coverage and execution.

  • Drive a culture of fact-based decision making supported by analytics to ensure evaluation of all national, regional and tactical consumer promotional programs to assess performance vs. plans and objectives.

  • Monitor and assess competitive activity and ensure that B-F has strategies in place to improve its competitive position in the market place

  • Lead brand marketing to ensure a seamless approach to sales execution and brand activation

  • Keep up to date with industry and market trends via contact with the trade, publications, etc

  • Effectively and efficiently manage any business expenses incurred in line with company guidelines

Qualifications & Requirements

  • Proven P&L management ability

  • Experience in managing and partnering with distributors

  • Demonstrated leadership and achievement of results

  • Able to work effectively in matrix organization

  • Bachelor's Degree in Business, Marketing, or related field plus

  • 10 years of progressive Sales/Marketing experience.

  • Experience in alcohol industry will be a must

  • Fluency in English

  • Excellent teambuilding skills

#CH 1


About Brown-Forman:

For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: ANZSEA

City: International

State: Int'l

Country: Hong Kong

Req Type: Exempt

AutoReqId: 3717BR