Brown-Forman Business Development Manager - Albertsons - Seattle & Irvine in Irvine, California

Job Description:

Position Title: Business Development Manager – Albertsons

Business Area : National Accounts

Location: Irvine, CA

Reports To: Director National Accounts – Off Premise

Position Summary:

This position will lead analytics and business planning responsibilities for Albertsons through the analysis of sales trends, syndicated data, consumer insights, and industry trends to help drive sales growth by helping Albertsons to maximize their resources and uncovering opportunities within the spirits and sparkling wine categories. This position will partner with the distributors to help drive Category strategy at Albertsons through the formulation of ideas to address the strategic needs and requirements of key stakeholders. Will have additional account responsibilities and will be required to support other project initiatives in the Category Development team.


  • Establish expertise in Albertsons and set overall Category strategy for the customer

  • Partner with Albertsons and BF Distributors to lead the Category initiatives that support profitable sales growth with the customer and BF, to include:

  • Create strategies that assist in efficient assortment analysis, fair share and category growth trends, and Cluster development for segmentation (considering new product introductions and multi cultural opportunities)

  • Identify portfolio growth opportunities that are mutually beneficial to Brown-Forman and retailer by uncovering opportunities to assist retailer in driving sales initiatives and growth potential through assessment of internal data, syndicated data, market visits, and investigation of consumer trends

  • Act as category expert by analyzing the business and providing solutions through the use of internal data, Nielsen, Spectra data, quantitative custom research studies and internal depletion for Albertsons and all store formats

  • Support Albertsons and Brown-Forman by providing reports and insights for account initiatives and review meetings, to include:

  • Develop and interpret weekly scorecard using internal data and develop into strategies to grow Spirit & Wine business by market and banner

  • Prepare and analyze opportunity gaps, evaluate category promotional activity to optimize lifts, and identify the potential to maximize distribution and assortment

  • Analyze impacts of programs in key selling channels and evaluate them for effectiveness to build on successful programs. To include post programming analysis.

  • Deliver ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation

  • Strengthen and develop account relations through the presentation and participation in key Albertsons meetings, delivering value-added insights and recommendations to grow category and brand sales

  • Support additional Retailers as needed

Must have Requirements:

Education/Experience: Bachelor’s Degree plus 3 – 5 years Category Development Experience, or equivalent experience.

  • MBA and experience working within the CPG industry, Beverage Alcohol industry is a plus

  • Category Captain experience a plus

  • Distributor knowledge a plus

  • Demonstrated ability to work collaboratively on projects with cross-functional teams

  • Ability to work cohesively and strategically within a team of peers from varying suppliers and distributors to drive sales growth

  • Expertise with analytical software including (internal account data), Nielsen or IRI; Spectra and Prospace/Apollo desired

  • Strong oral and written communication skills

  • Sales presentation building and delivery experience

  • Strong Excel, PowerPoint, and Word skills, Access skills a plus

  • Store Clustering and Segmentation analysis desired

  • Ability to think strategically and work in a team environment

  • Ability to travel 25% - 30% of the time #Herradura #AP 1

About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: NAR Sales

City: Irvine

State: CA

Country: United States

Req Type: Exempt

AutoReqId: 3877BR