Brown-Forman Pricing Analyst in London, United Kingdom

Job Description:


The UK is the largest country outside of the US in Brown-Forman with volumes of over 2.4m 9L cases, Gross Sales of over $450m.

This role forms part of the support to the business management team providing pricing analysis & commercial decision making support to the UK.

This position will work closely with the UK Finance Manager whilst business partnering brand managers and sales teams to help the UK Finance Manager/Director make commercial decisions based on the output of analysis done on pricing/promotional mechanics across all brands. This position will also assist the UK Finance Manager/Analyst on any other monthly tasks as needed.

Basic Function:

Pricing & Promotions Strategy

Responsible for helping the Finance Manager drive forward the pricing and promotions strategy in the UK along with the Finance Director

  • Provide timely reviews of promotional performance for all the key brands with quarterly reviews on all brands

  • Build a system and process to facilitate these reviews, including reviewing effectiveness, profitability, comparing to previous expectations and advising future promotional strategy

  • Report back on findings to the Sales & Marketing teams, and BBFB Account Managers to gain insight and consensus on strategies

  • Work alongside the Pan-European pricing team and the US Diagnostics and Business Insights department to share insights and best practice, assisting where possible

  • Assist in determining pricing and promotional plans for new product development and monitoring post launch

  • Become an expert in the Nielsen Answers system developing more robust & regular reporting

Pricing Projects

  • Assist Sales Director and Marketing Managers with specific pricing projects as required

  • Perform elasticity studies on selected key brands

  • Pull together 3 year pricing strategies across key brands

  • Assist Finance Manager/Analyst with tasks as needed

  • Month End reporting/analysis

  • Brand Spend/SG&A Management

  • Budget/Projections submission

  • Sox controls covering all aspects of Net sales

  • Ad-hoc requests

Must Experience:

  • Relevant Degree

  • Proven understanding of the commercial environment & able to demonstrate clear understanding & inter dependency of commercial, brand & trade strategy

  • Demonstrated ability to make decisions independently based on logical assumptions and factual information

  • Experience with computer applications in accounting, budgeting and financial analysis. In particular advanced Excel (must be proficient at advanced formulas, pivot tables, macros/VBA)

  • Demonstrated ability to handle multiple projects to completion by agreed deadlines

  • Fluency in English language

Preferred Experience:

  • Recognised professional accountancy qualification – CIMA, ACA, ACCA

  • Experience in the wine and spirits industries or FMCG

  • Experience with Nielsen data

  • Experience of managing projects to completion

  • Excellent Excel proficiency


  • ​Excellent Excel proficiency

  • Analytical skills

  • Data manipulation skills

  • Strong oral and written communications skills

  • Strong teamwork and interpersonal skills* This role is not eligible for relocation support. Candidates must have the right to work in the UK.* #ND 1

About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

For more information about the company, please visit

We're on Twitter:

See us on LinkedIn:

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe

City: London

State: Int'l

Country: United Kingdom

Req Type: Exempt

AutoReqId: 3853BR