Brown-Forman On Premise Manager Victoria in Melbourne, Australia

Job Description:

Position Summary:

• Lead a team of On Premise field sales professionals

• Manage and grow key state based On Premise business

• Coach to develop capability

• Lead superb execution of field based sales and marketing programs

• Build influential internal and external partnerships

Brown Forman Core Competencies:

• Operating with Integrity

• Living the Brown-Forman Vision and Values

• Driving for Results

• Acting as a Brand Ambassador

• Modeling Diversity and Inclusion

Key Competencies / Responsibilities:


• Lead a team of high performing On Premise Business Development Executive’s (BDE’s)

• Manage the performance of a team of On Premise Business Development Executive’s (BDE’s)

• Champion the growth of the On Premise channel within a defined market

• Contribute to the strategy and direction of the On Premise channel as part of the On Premise Leadership team

• Be proactive in self-development, sharing best practice and by participating in project work as required

Key Business/Account Management

• Develop effective business partnerships with key customers, ensuring B-FA is recognized as the channel expert

• Formulate strategies and plans with key customers to deliver objectives

• Prepare and present business reviews with key customers that gauge the effectiveness of account plans and specify corrective action where required

• Use insights to aid in compelling sell stories

• Seek new key business

Develop Capability

• Invest time into developing the skills and capability of direct reports in all aspects of field selling

• Coach and train the team by spending time in field

• Partner with internal colleagues to grow direct reports understanding of the On Premise channel and product, brand and technical skills

Sales Administration and Field Execution

• Build effective and efficient territory plans

• Lead best in class field execution of sales and marketing programs

• Lead the execution of localized event and advocacy initiatives

• Evaluate sales and marketing initiatives and programs

• Review territory sales and P & L reports to highlight areas of opportunity and concern

• Conduct general sales administration

Internal and External Partnerships

• Develop strong and meaningful partnerships inside and outside of the business

• Construct meaningful business dialogue during customer discussions

• Communicate in a fluid and compelling way to strengthen partnerships

• Spend time in the trade outside of traditional business hours and undertake travel as required

• Collaborate with internal partners to ensure emerging trends, consumer behaviours and competitor activity are well understood

• Partner with other internal functions to continually improve On Premise go to market capability by enhancing systems and process and brand programs

Must Requirements:

• Minimum five years experience in a selling environment

• Experience within on premise channel

• People management capability

Preferred Requirements:

• Experience in managing key accounts

• Tertiary qualification in a business related field

#PB 1 #JackDanielswithShot

About Brown-Forman:

Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: ANZSEA

City: Melbourne

State: Int'l

Country: Australia

Req Type: Exempt

AutoReqId: 3848BR