Brown-Forman Jack Daniel’s Trademark Junior POSM Manager Europe/IMEA in Prague, Czech Republic
Use management, influencing & planning skills to effectively support the development of Point of Sale Material (POSM) across all Europe/IMEA markets for the Jack Daniel’s Trademark. Primary responsibility is to meet or exceed the expectations of the Europe/IMEA stakeholders community with regards to their BTL promotional needs of POSM and Value Add/Gift packs. Connects and Collaborates with multiple internal constituencies/stakeholders, including Marketing, Trade Marketing & Sales across Europe/IMEA, becoming an extended member of those stakeholder groups. Also with multiple external business partners and contacts including Suppliers, Agencies & atDistributors.
Embrace & execute the European Strategy, to ensure all output is of the highest calibre & strategically aligned to brand & company goals.
Put the consumer in the middle of everything we do, gaining insights from all available internal & external sources. Ensuring all touch points are relevant, premium & enhancing the consumer's experience
Support Best Practice Sharing with meaningful insights & analysis
Demonstrate financial acumen. Understand B-F systems and information resources to ensure timely and accurate reporting and explanation of:
Purchasing evaluation – scale vs. cost of capital & storage
Responsible for working within financial empowerment guidelines
Operates as an extension to the stakeholder groups & thereby regularly & consistently interacts with local marketing & trade marketing teams.
Attend & participate in as many relevant Europe/IMEA marketing team meetings and calls, as possible
Support development of POSM activity designed to grow Visibility and Rate-of- Sale.
Support the development of a centralized, extensive, relevant, premium & affordable range of POSM, for all channels, that will provide a BTL platform for all Europe/IMEA markets to Win at the Point of Purchase.
Lead regional Gifting & Value Add initiatives from sourcing to logistics.
Lead global ‘direct to market’ gifting sourcing & logistics
Meet or exceed BFC guidelines on Responsibility Messaging on all POSM & secondary packaging initiatives .
Ensure all medium-high risk items have established AQL’s & are being quality tested, by LVL QA where appropriate (glassware, flasks etc,)
Ensure Legal sign off prior to production on all POSM & secondary packaging
Ensure BF owns design rights on all proprietary items that are either developed in Europe/IMEA or are being replicated in Europe/IMEA from another source
Recommend actions to adapt to changes on a pro-active basis.
Ensures POSM budget and allocated timelines are met
3 or more years of trade or marketing service experience
Must possess a passion for our brands and have the ability to inspire and motivate others.
Fluent in English
Proficiency in Microsoft programs (at least Intermediate level) – Excel, Word, & Powerpoint
Experience in working with SAP, Business Warehouse or similar software
Basic orientation in US GAAP, IAS/IFRS
Experience in wine and spirits or luxury FMCG industries
Bachelor’s Degree in Marketing
Individual must be a visionary to bring long-term, strategic insight; be innovative (think out of the box) to Good interpersonal skills. Persuasive, able to put across a point of view convincingly
Proficiency in SAP & Advanced level in Microsoft programs
Fluent in Czech
Experience in international marketing services of FMCG, or luxury products, particularly in Europe/IMEA, will be highly regarded
DTP skills & expertise in graphical programs – Photoshop etc
Intelligent, self-motivated, high-energy, and capable of handling multiple tasks and getting things done on time and within budget.
Displays adaptability and cultural sensitivity
Ability to build strong, long-term relationships within Brown-Forman, as well as with distributors, promotional agencies, suppliers and other key third-party constituencies
Must be a high calibre individual with a proven track record of success
Ability & willingness to work beyond normal business hours when required
Ready to part of a small team, must be hands on & flexible
Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit http://www.brown-forman.com.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe
Country: Czech Republic
Req Type: Exempt