Brown-Forman Guest Relations Manager, Slane in Slane, Ireland

Job Description:


Coordinates and plans all guest service activities related to operations including labor and budgets for the Visitor Operations of the Slane Distillery. Assumes direct responsibility for leading a workforce of hospitality hosts, tour guides and tasting guides, bar tenders, permanent as well as seasonal temporary employees. Responsible for planning, budgeting and execution of all activities associated with the front of house tour operations of the Visitor Center, including tour guide team management, ticketing, reception, tasting room and Stalls Bar management.


  • Manages the daily operation of the Visitor Center, facilitating the seamless flow of tours and hosting and entertaining of visitors.

  • Provides input in the development of annual operating plans and budgets for all Guest Services areas.

  • Provide an overview to Manager on a weekly/monthly/quarterly basis regarding on-going operational staffing and ticket revenue performance and variances to the budget.

  • Recruits, trains, supervises and motivates tour guides to ensure that every visitor has a memorable experience, aligned with brand goals. Provides for training and professional development on an ongoing basis.

  • Manages and properly maintains the tour guide operations and overall scheduling.

  • Oversees smooth operation and coordination of daily scheduled events, group tours and transient visitor tours. Assist groups while on property, as needed.

  • Maintains current and accurate Slane Tour Guide Training Manual incorporating new information and procedures on a regular basis.

  • Prepare monthly tour guide and support staff work schedule based on group bookings.

  • Develop unique tours to incorporate into existing tour portfolio to enhance the visitor experience (i.e. tech tours, etc.) and encourage return visits to Slane.

  • Works closely and collaboratively with the tour operations as Slane Castle.

  • Develops and updates tour path and program to ensure tour message is consistent with the brand message. Runs changes by Master Distiller and Brand Team for final approval.

  • Serve as Manager on Duty as needed.

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About Brown-Forman:


Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

City: Slane

State: Int'l

Country: Ireland

Req Type: Exempt

AutoReqId: 3555BR