Brown-Forman Retail Sales Manager, Slane in Slane, Ireland

Job Description:


The Manager is responsible for management and oversight of the Slane Distellery Retail operations (sales, staffing, scheduling, shipping, customer relations) and any off-site locations and/or (Slane Concert Series, Dublin-based tourism activities, etc). Responsible for ensuring retail operations meets with Slane brand goals and is aligned in all branding of Slane merchandise and bottle/product sales. Provides direction, leadership, and support as necessary to achieve a premium shopping experience to all visitors and guests. Gift Shop Manager carries out supervisory responsibilities involved with direct personnel management, loss prevention, physical inventory, proper cash/PCI compliance/management, merchandising, customer service, and any other duties as may be assigned.


  • Responsible for management of inventory and supportive reporting (monthly reports, sales, inventory, trend analysis, comparison). Prepares, analyzes and shares monthly sales report (Interpret and assess financial performance of profit/loss within the gift shop).

  • Hires, trains, manages, evaluates and directly supervises Slane retail personnel and temporary retail employees as well as seasonal temporary and/or contract personnel.

  • Schedules part-time, temporary and/or contract retail team personnel with the goal of minimizing labor costs.

  • Manages amenity program to maximize revenue generation and build brand awareness by working with external groups and internal BF/VIP/Trade groups that rent distillery or Castle facilities.

  • Responsible for yearly inventory and ultimately reconcile with Controller, retail assistant, and accountant.

  • Identifies new SKU opportunities and products

  • Shares all projects and merchandise orders with Manager, Visitor Experience and Licensing Manager.

  • Oversees all customer complaints relative to gift shop.

  • Manages POS retail system (day to day operations, staff training.)

  • Oversees all banking for Slane Distillery (change, deposits) and sales tax reporting.

  • Manages “Bottle Your Own” bottle program.

  • Develops yearly marketing strategy plan for retail program.

  • Manages shipping process.

  • Partners w/licensing and outsourced e-commerce vendor for cohesive brand items and ecommerce operations.

  • Partners with digital team for gift shop promotions.

  • Develops and executes a yearly retail promotional calendar in conjunction with brand team and digital marketing.

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About Brown-Forman:


Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

City: Slane

State: Int'l

Country: Ireland

Req Type: Exempt

AutoReqId: 3557BR