Brown-Forman VIP/Trade/Event Manager, Slane in Slane, Ireland

Job Description:


Responsible for coordinating, orchestrating and booking the trade, VIP, media groups (including personal selection/by the barrel program bookings) visiting the SLANE Homeplace. Manages one off-site, Dublin-based tour guide/tour host. In addition, support Master Distiller with tastings, private tours and flavor wheel tastings. Work closely with Brown-Forman meeting planning staff, sales and marketing organizations as well as other Slane Homeplace staff members.


  • Responsible for the trade/distributor/VIP/media and By the Barrel guests while on property including private tours and/or tasting and flavor wheel presentations.

  • Manage Personal Selection and By the Barrel program for the visitors while at the Slane Homeplace ensuring premium experience as aligned with the Slane brand.

  • Provides marketing support to Master Distiller and Master Taster as needed to take care of these specific guests (trade, distributor etc).

  • Works closely with the Slane Castle on-site culinary team to administer trade/distributor/VIP and By the Barrel and whiskey education.

  • Coordinate, orchestrate and book groups in event system and provide premium experience to these specific brand customers while visiting the Slane experience.

  • Work with guest services as needed for coordination of tours and staff as hosting relates to visitor tour program.

  • Works closely with Brown-Forman event planners to coordinate trade and barrel selection groups visiting the distillery.

  • Manages one direct report that will tour/host VIP/Trade guests in Dublin.


  • Bachelor’s Degree in related field and minimum 3-5 years in the hospitality, and/or meeting planning; or appropriate combination of education and experience.

  • Excellent interpersonal skills.

  • Demonstrated ability to develop and maintain effective working relationships with internal employees as well as external business partners.

  • Strong personal initiative; champions business plans.

  • Action oriented; responds in a timely and effective manner to business issues and opportunities.

  • Highly organized; is capable of meeting multiple deadlines and juggling multiple projects.

#ND 1


About Brown-Forman:


Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

We're on Twitter:

See us on LinkedIn:

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

City: Slane

State: Int'l

Country: Ireland

Req Type: Exempt

AutoReqId: 3556BR