Brown-Forman Sales Rep Off-Trade Nord - Berlin/Mecklenburg-Vorpommern (Nielsen5+6) in TBD, Germany

Job Description:


To achieve sales and distribution objectives through executing brand building activity, sales targets and brand education for Off-Trade customers, as well as ensuring the best position on the market for the Brown-Forman brands. This position works closely and under supervision of Regional Off-Trade Sales Force Manager.

Basic Function:

  • Achieves appointed sales targets, distribution and visibility objectives

  • Implementing and evaluating of promotional activities

  • Executing specific secondary placement targets per brand

  • Regular and systematic customer visits according to work plan and customer coverage

  • Builds excellent relationship with customers on all levels within business environment

  • Ensures optimum stock level/Merchandising within all covered/serviced customers

  • Collects and updates information about customers and competitors activities

  • Conducts brand trainings for trade partners – under supervision

  • Responsible for managing POSM placement at customer place

  • Accurate reporting on the Mobile Reporting System/CRM tool


  • Customer: Selling and generate secondary placements achieve sales targets, 35%

  • Enlarge product visibility at retail shelf (Product facings)10%

  • Implementing, executing and evaluating of promo activities, 30%

  • Reporting, 15%

  • Trade brand education (Off-Trade: Brand Ambassador) 10%

Must Experience:

  • Apprenticeship program in a commercial profession

  • Secondary education (Industriekaufmann, Einzelhandelskaufmann)

  • At least 3 to 5 years of experience in a similar role

  • Sound knowledge of MS office software, namely word, excel and power point, SAP or similar systems

  • Affinity to numbers, basic Marketing knowledge and interest in the business context/organization

  • Sound knowledge of the off trade structure generally and in his specific region

  • Knowledge of the contact persons / opinion leader of the most important trading partner of his region

  • Very good communication skills, sense of responsibility

  • Likes and knows how to organize, can take heavy workload, highly motivated

  • Customer orientation and flexibility

  • Very good sales experience

  • Good English speaking skills

Preferred Experience:

  • Bachelor’s Degree

  • At least 2 years field sales experience in FMCG (basic market knowledge)


  • Basic IT literate

  • Driving License

  • Presentation skills

About Brown-Forman:


Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe

City: TBD

State: Int'l

Country: Germany

Req Type: Exempt

AutoReqId: 3779BR