Brown-Forman Marketing Specialist - Finlandia Vodka (MAT COVER 6 months) in Amsterdam, Netherlands
Why does this position exist?
This position is about being part of the Global Finlandia team, managing and leading Finlandia Vodka, Finlandia Flavours & Finlandia Botanical - a premium global Vodka brand.
The key responsibilities of this role are to support the GMM Finlandia in the long-term strategy implementation for Finlandia, being in close contact with market brand teams to ensure deep market understanding and assisting with planning and development of the initiatives according to the collected insights.
The GMS is responsible to assist and shadow GMM with the specific global and local projects management, including packaging, design, toolkits development and Global PR & communication activities.
The GMS is responsible to support GMM Finlandia as a thought partner in the areas of brand advocacy/education, internal engagement and implementation of Homeplace activities. The GMS is an essential team player with responsibilities that cross global brand and local market teams.
Which of the Brown-Forman behaviors and leadership capabilities will make someone successful in this job?
The GMS will have to demonstrate strong communication skills, have great attention to the details. Strong problem-solving skills and experience in managing internal and external partners are great advantages for the candidate applying for this role. It is important to be a good team player, and at the same time to be able to perform well when working alone. The GMS will have to demonstrate the ability to work in the dynamic environment, track the flow and progress of complex global projects, as well as to have the ability to multitask and work on diverse sets of projects.
What capabilities and experiences are needed to be successful?
Degree level education
Business/ Marketing Education
Business and financial acumen
1+ years business experience
Experience in a Marketing role is preferable
Who will this role need to collaborate with?
Global Emerging International Team
Local teams across the globe
Internal B-F teams (e.g. production, B-F design, supply chain, PMO team, business process team, etc.)
External partners (e.g. creative agencies)
What does this job need to make sure gets done?
Support on the global Finlandia strategy implementation
Support in oversight of Finlandia business performance for the key markets
Collaboration with the key Finlandia markets
Delivery and management of market specific creative assets & tools
Support of packaging project for Finlandia
Support on new products rollout for Finlandia
Cooperation with Finlandia production and B-F design teams
Cooperation with external partners and agencies to ensure consistent and compliant use of Finlandia visual identity across all developed assets and tools
Support in the areas of brand advocacy/education, internal engagement and implementation of Homeplace activities
Finlandia global home office budget management
Influencing the cross-functional teams to achieve objectives and meet critical deadlines
How much travel is required?
This role requires about 10-15% travel
What will I learn, and what experiences will I gain? What does this role prepare for?
This role gives the opportunity to learn and practice brand management skills on the global level, participate in the global brand strategy development, as well as to be part of the global product packaging & innovation projects. The GMS will obtain skills of working with cross-functional and regional teams, as well as external partners and agencies. This role also provides the opportunity to obtain knowledge related to global communications and global product packaging development.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Marketing
Req ID: JR-00002731