Brown-Forman Field Sales Specialist, Southeast Asia in Asia/Singapore, Singapore
This position will work to ensure the development of Brown-Forman brands in travel retail sales channels, in alignment with our brand building philosophy and global brand strategies. Working under the management of the Strategic Accounts Manager, SE Asia Travel Retail, this position will be responsible for the day-to-day execution of all travel retail activities in the covered territory of Southeast Asia. The role will collaborate with GTR and other Strategic Accounts Manager in Asia and Area Manager in APAC who manage some of SE Asia accounts to evaluate market conditions, implement sales and promotional plans and recommend changes.
Develop strong working relationships with targeted account staff to secure optimal retail brand exposure and dominate at the point of purchase
Work directly with key retailer personnel, including store managers, looking to identify and act upon profitable growth opportunities
Proactively identify and exploit brand building opportunities through permanent merchandising and promotional activities
Develop/adapt appropriate brand building activities, and execute and evaluate these activities with customers.
Collaborate on local management of A&P budget, particularly in terms of POS material
Conduct regular staff trainings in all key locations, focusing not only on B-F dedicated BA’s, but also on generic retailer personnel
Ensure best in class execution of all promotional activations
Entrepreneurial spirit with the ability to succeed in many skill areas including planning, teamwork, customer relationships, training and influencing retail staff, presentations, problem solving & negotiating
Ability to work both individually and as part of a team
Strong cultural awareness to reflect international nature of B-F travel retail business
Bachelor’s degree in sales or marketing, and 2-3 years’ sales experience
A team player, with ability to work both autonomously and in a matrix organization.
Strong oral and written communicator
Strong and confident presentation and training skills
Strong organizational skills
Fluent spoken and written English. Chinese speaker is a plus
Fully literate in Microsoft Office (Excel, Powerpoint, Word)
Willing to travel extensively (min. 30% of time).
Experience of the spirits industry
Other relevant languages
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide
For more information about the company, please visit http://www.brown-forman.com.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Travel Retail
Req Type: Exempt