Brown-Forman On-trade Brand developer in Barcelona, Spain

Job Description:

Position Summary:

This position main goal is to achieve sales and distribution targets through the execution of the brand building activities and brand education tools within the On-Trade assigned customers.

This position works closely with and under the supervision of the Area Sales Manager On-Trade.

Basic functions:

  • Execute growth drivers at the point of consumption (HORECA) in order to achieve the sales and distribution targets measured by clear KPI.

  • Develop and maintain updated the on trade census in the assigned area (min 140 outlets)

  • Implement outlets segmentation and selection according to Trade Marketing guidelines.

  • Negotiate on trade agreements with key outlets including volume, portfolio, visibility, advocacy and promotional activation

  • Regular and systematic customer visits according to work plan previously agreed with line manager.

  • Build excellent relationship with the on trade outlets at all levels within business environment, as well as establish a close relationship with the wholesaler collaborator assigned to the area.

  • Report all field work as per BF processes through provided hardware and CRM program.

  • Ensures optimum stock level within his/her customers.

  • Collects and updates information about competitors’ activities, consumer, trade dynamics and report to area managers.

  • Execute brand training's programs for trade partners. POS management, orders, inventory report and implementation.


  • Manage a decentralized budget to negotiate annual contracts

  • Responsible to manage assigned on trade customers

  • Customer transfer sell in

  • Execute agreed and planed growth drivers in the assigned customers in order to drive consumption.

  • Enlarge product listings according to priorities set by management.

  • Reporting

  • Promote responsible drinking among our customers and lead with the example

  • Trade brand education in cooperation with Brand Ambassador

  • Manage trade & promotional

Must Requirements:

  • University degree in Business or relevant fields will be considered an asset

  • Minimum 4 years’ experience in Sales or other Commercial roles

  • On trade experience is a big plus

  • Advanced knowledge of MS Office & confidence in using technology tools

  • Valid driver’s license

Knowledge, Skills & Abilities:

  • Results oriented, entrepreneurial and self-motivating

  • Tenacious and resilient, driven to achieve even when faced with obstacles

  • Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams

  • Strong commercial understanding of business issues/opportunities

  • Strong understanding of sales and marketing strategy and planning issues

  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation

  • Ability to think outside the box

  • Adaptation of working time to business needs including working at night, with respect of rest periods

#ND 1


About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

For more information about the company, please visit

We're on Twitter:

See us on LinkedIn:

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe

City: Barcelona

State: Int'l

Country: Spain

Req Type: Exempt

AutoReqId: 4477BR