Brown-Forman Trade Marketing Manager in Barcelona, Spain
What You Will Do in This Role
Develop the Trade Marketing Plan aligned with portfolio priorities, brand guidelines, and channel priorities with a deep understanding of shopper marketing and B-F growth framework.
Be the "transmission belt" of marketing with the commercial team in order to connect brand proposal in customer’s environment and be able to translate it into a “customer talk”.
Actively participate in the Commercial & Marketing agenda both at Spanish & European level.
Lead and develop the team in a collaborative working environment.
What You Will Experience
Define the annual trade plan at strategic & tactical level setting the kip’s & planning in collaboration with Marketing and Sales team.
Ensure omnichannel mindset across the Trade Marketing Department.
Deploy the plans across channels driving presence & prominence.
Collaborate with key stakeholders for a flawless implementation of the plan.
Continuous evaluation & improvement plan in place.
Collect & inform of competitor’s activation in the different channels.
Lead the Advocacy as a strategic tool to educate, inspire & engage both internally and externally.
Stablish a clear channel prioritization to allocate quotas of animations, promotions and portfolio management.
Budget allocation & tracking.
What You Bring to the Table
Bachelor’s degree in Marketing, Business, Sales or another related field or equivalent experience.
Substantial commercial experience (marketing, sales or trade marketing)
Fluent in English and Spanish both speaking and writing.
IT literate (good knowledge in MS Excel, Financial / ERP System – SAP or similar)
Able to “mine data and provide strategic recommendations based on data insights”
Strong proven project management skills
Ability to travel extensively across the country up to 25% of the time.
What We Offer
Brown-Forman Spain we can offer the competitive benefits package including, but not limited to flexible-working options, meal vouchers, product allowance, private medical care, participation in private pension plan and life insurance, along with global career opportunities.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
Req ID: JR-00001989