Brown-Forman Jobs


Job Information

Brown-Forman Trade Marketing Manager in Barcelona, Spain

Who is Brown-Forman

In July 2017, BF Spain opened its Own Distribution Company after 14 years with the leading local distributor, Varma. Flexibility, creativity, managing through ambiguity, accountability, passion and conviction are essential in any role in this organization.

Brown-Forman Spain is part of the international company Brown – Forman Corporation. We offer brands such as: JACK DANIEL’S, HERRADURA, WOODFORD RESERVE... We are committed to maintaining and expanding our leadership in the Whisky and Premium categories in Spain, through a solid commercial strategy, diverse and inclusive culture that inspires and develops people, celebrating teamwork and rewarding agility

We have been chosen by our employees as a Great place to work for the last 4 years, scaling in the ranking until the 6º position in 2022. For Ramon Valdelomar, General Manager of Brown-Forman Spain, "Being recognized as a Great place to Work in Spain is a recognition of the culture and values of Brown-Forman’s which are focused on our people”.

Meaningful Work From Day One

Main missions:

  • Develop the Trade Marketing Plan aligned with portfolio priorities, brand guidelines and channel priorities with a deep understanding of B-F growth framework.

  • Be the "transmission belt" of marketing with the commercial team in order to connect brand proposals in customer’s environment to win in the POP/POC.

  • Actively participate in the Commercial & Marketing agenda both at Spanish & European level and be the Champion of Shopper Marketing in Spain.

  • Special attention to champion the On trade for BF Spain with a hands on approach, leading the strategy as well as looking after the operational in a very dynamic environment.

  • Lead and develop the team in a collaborative working environment.

What You Can Expect

  • Define, strategize and execute the annual trade plan with an omnichannel approach at strategic & tactical level, setting the kip’s & planning in collaboration with the Marketing and Sales team.

  • Be accountable for the On trade channel with the support of the Senior On Trade Specialist leading the implementation of the new segmentation, picture of success & platforms to strengthen our competitive positions in the market.

  • Leverage Advocacy as a strategic tool to educate, inspire, influence & engage both externally and internally

  • Lead the Comite de Ventas & Marketing, support the S&OP, and strengthen the operational monthly business in order to improve the planning process.

  • Continuous external & internal evaluation & competitive analysis to identify opportunities and stay flexible to adapt the plans when necessary.

  • Curious mindset, eager to test / learn / correct, scale up, willing to have flawless excellent execution.

  • Fewer, bigger & better approach with strong focus on prioritization around key projects and must win battles that really maximize business impact.

  • Budget allocation & tracking.

What You Bring to the Table

  • University degree in Marketing, Business, Sales or another related field

  • At least 8 years commercial experience (operational marketing, category manager, sales or trade marketing) of which:

  • At least 5 years of On Trade marketing experience in Spirits, Beer/Wines or Beverages industry with a strong focus on On trade environment.

  • Previous experience + 3 years in Off trade

  • Strong experience in people management with a proximity approach willing to provide coaching & feedback to be able to people and team development.

  • Experience in C&C and E-commerce environments as a plus

  • Fluent in English and Spanish

  • IT literate (good knowledge in MS Excel, Financial / ERP System – SAP or similar)

  • Multinational experience is preferred

  • Analytical & insights driven mindset.

  • Strong leadership skills.

  • Ability to travel extensively across the country up to 25% of the time.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to offer our people a Premium Experience to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay & bonus based on individual and company performance. We offer a range of benefits that reflect company values and meet the needs of our diverse workforce.

In Brown-Forman Spain we offer a competitive benefits package including, but not limited to, flexible-working options, meal vouchers, product allowance, private medical care for you and your direct family, wellness membership, participation in private pension plan and life insurance, along with global career opportunities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Barcelona


Country: ESP

Req ID: JR-00004111