Brown-Forman Trade Marketing Specialist Off Trade in Barcelona, Spain
Meaningful Work From Day One
Aligned with Brown-Forman long-term brand building and profit growth strategies, this position will be focused on strengthen our positioning in the Off-trade channel by developing compelling activities able to turn brand choices into purchases.
What You Can Expect :
Responsible for the annual set up of optimal shopper & customer promotion targets for the Off-Trade by brand in collaboration with Sales Off-Trade (KAM & Salesforce Managers), Brand Management and other Shopper/Trade Marketing functions
Responsible for annual set up and tracking of related A&P budgets for the supervised brands
Collaborates with Marketing, Research & Sales Off-Trade (KAM & Salesforce Managers) to gain more Off-Trade insights.
Plans, develops, executes, evaluates and reports brand and trade promotions & promotion material:
Leads external agencies on projects
Collaborates with Purchasing Department on POSM development & optimal warehousing
Coordinates with Off-Trade Salesforce Managers, National & Regional Key Account Managers & Brand Marketing
Aligns with Finance on correct accounting of activities
Regularly provides reports on promotion efficiency and progress to plan status
Participates in regional Salesforce & selected brand and KA meetings.
What You Bring to the Table:
Bachelor’s Degree or equivalent experience
At least 3/4 year work experience with Trade Marketing and Off-Trade channel.
Fluent Spanish and English speaking and writing
What we offer:
In Brown-Forman Spain we can offer the competitive benefits package including, but not limited to flexible-working options, meal vouchers, product allowance, private medical care, participation in private pension plan and life insurance, along with global career opportunities.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
Req ID: JR-00002324