Brown-Forman Jobs


Job Information

Brown-Forman Sales Representative On Trade - all over Belgium in Bruges, Belgium

What You Will Do in This Role :

To achieve sales and distribution objectives through the execution of brand building activity and brand education within the On-Trade customer’s universe, as well as ensuring the best position on the market for the Brown-Forman brands. This position works closely with and under the supervision of the National Field Sales Manager.

  • Achieves appointed sales targets promotion, distribution and visibility objectives in assigned On-Trade universe (C&C, wholesalers, On premise, etc…) according to KPI’s distributed by management

  • Drives local negotiation with the buyer

  • Implementation and evaluation of promotional activities.

  • Regular and systematic customer visits according to work plan and customer coverage.

  • Build excellent relationships with customers on all levels within the business environment, as well as Wholesale customers in daily business in close collaboration with the Field Sales Manager.

  • Ensures optimum stock level within all covered/serviced customers.

  • Collects and updates information about competitors’ activities.

  • Conducts brand trainings for trade partners – under supervision

  • Daily reporting on the CRM software

  • Adaptation of working time to business needs including working at night, with respect of rest periods

What You Can Expect:

  • Manage a decentralized budget to negotiate annual contracts with specific customers in accordance with management instructions

  • Customer: Selling and generation of strong On-Trade visibility

  • Enlarge product listings

  • Implementation, execution and evaluation of promotional activities

  • Reporting and communicating with management

  • Trade brand education in the respect of drink responsibility

What You Bring to the Table

Education: Bachelors or Equivalent experience

Experience: At least 2-3 years in a similar position

Sales competencies - Sales Techniques according to the Channel

Knowledge of On Trade channel in FMCG


Autonomously driving the business

Knowledge in Merchandising

French and Flemish Speaking (and English would be a plus)

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Business Area: Europe Division

City: Brussels

State: Brussels-Capital Region

Country: BEL

Req ID: JR-00003040