Brown-Forman Jobs


Job Information

Brown-Forman Insights Manager- Africa in Cape Town, South Africa

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers - At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Meaningful Work From Day One

  • Lead big, profit driving consumer/shopper opportunities, inspiring brand teams, distributor partners and senior leadership teams, by understanding what matters to consumers/shoppers and overall market landscape and delivering insights which unlock significant brand and business growth, connecting the dots between consumer, shopper and trade insights.

  • Serve as member of the Africa Marketing Leadership Team to be a strategic ‘thought partner’ in the identification, development, targeting and monitoring of success across all of Africa.

  • Provide actionable business and strategy recommendations based on insightful consumer/shopper understanding, research implementation and analysis. The role will guide & support the Marketing team to inform and influence portfolio and innovation strategies across the continent.

  • Provide insights to marketing and commercial teams on consumer, category, channel, customer & trade environment trends and, work on strategic initiatives to identify opportunities across these dimensions.

What You Can Expect

Insights Generation:

  • Lead the identification of critical knowledge gaps relative to consumers, shoppers and the marketplace, and champion the development of solutions to address.

  • Lead continuous analysis of market trends (IWSR, Retail audit data, Brand Tracker etc.) as well as ad-hoc research projects needed to address key business priorities or knowledge gaps.

  • Generate actionable insights about the brands, consumers, market trends to assist in the development of brand and portfolio strategies.

  • Collaborate with brand teams in the development of brand building strategies and activations by performing analyses and preparing recommendations, including setting up consumer-led KPIs as appropriate.

  • Collaborate with IMC to assess communications planning and performance across key KPIs.

Business Planning and Strategy and Business Performance Monitoring:

  • Play key role in Country and Region Strategy development and other long-term projects.

  • Co-lead annual planning process, orchestrating cross-functional collaboration between marketing, commercial, finance, and external partners to build winning, insights-led brand business strategies, as well as develop and measure the KPIs.

  • Lead in shopper knowledge and category management; co-lead/contribute to category management/redesign projects with Brand and Commercial teams, including third-party distributor partners.

  • Help establish a strong culture of measurement and evaluation of marketing activities.

  • Lead consumer metrics reporting for Brand Tracker updates, and Quarterly Business reviews.

Africa Insights Leadership and LUCRA/Global Insights Team Contribution:

  • Lead the local/regional Insights project initiatives ensuring (i) disciplined target setting and tracking of execution and (ii) development of team knowledge and capabilities.

  • Under the guidance of the EI Insights Manager, connect with the wider Insights team (Region, Global) to seek out best practices and apply within the Africa business.

  • Represent Africa within the B-F Global Insights community.

  • Manage relationships and contracts with local research agencies and panel providers. Ensure rigid discipline of research budget usage.

  • Special projects as needed to generate insights-led direction for a variety of opportunities including RTM evaluation, market/portfolio prioritization, and brand-building effectiveness

Building insights capabilities within Africa team:

  • With guidance from EI Insights Manager and Director, establish culture and necessary projects/processes among Marketing & Sales organization, as well as within external partners like Distributors and Communications Agencies aimed at holistic consumer/shopper understanding.

  • Build awareness and confidence in usage and interpretation of existing data and tools within Marketing & Sales (including IWSR, Retail audit data, Sell-out, etc.)

  • Closely collaborate with Finance analytics to connect the dots and gather relevant insights for pricing strategy and RGM.

  • Keep abreast of market research industry developments to gather data and insights, and test & learn new approaches as relevant.

What You Bring to the Table:

  • Bachelor Degree or equivalent experience in Marketing, Market Research

  • Experience on client side or agency experience (pref: FMCG/ Beverage/ Tobacco)

  • Strong Business and Trade environment acumen

  • Shopper understanding, working with Retail Market Sales Data

  • Excellent quantitative research skills and understanding of/exposure to qualitative research

  • Fluent Business English proficiency - advanced written and oral communication in English

  • Well versed in the digital world

  • Well versed in market research approaches (ex:U&A studies, brand tracking, retail data analysis and concept testing)

  • Proficient with Nielsen, Google Suite, Microsoft Office Products (Word, Excel, PowerPoint)

  • Ability to synthesize different streams of information into precise, relevant, clear hypotheses.

What’s It Like To Work Here:

For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey family of brands, Super Premium American Whiskey Woodford Reserve, Super Premium Single Malt Scotches Ben Riach, and The Glendronach, as well as Gin Mare, Diplomatico Rum, Herradura and El Jimador tequilas, and Chambord liqueur, among others. Brown-Forman’s brands are supported by over 4,700 employees and sold in more than 165 countries worldwide.

Brown-Forman Africa is part of the LUCRA (Latin American, Ukraine, CIS, Russia, Africa) Region. With Mexico, Brazil, Chile, Colombia, South Africa and Ukraine as key markets, LUCRA is the largest international region for Brown-Forman, comprising 98 markets on 4 continents. B-F Africa presents a dynamic opportunity for Brown-Forman and is expected to be a key growth contributor to the company. From a portfolio perspective, Africa is led by our flagship Jack Daniel’s Tennessee Whiskey, which still presents an opportunity for growth, complemented by B-F’s emerging brands and RTDs.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce​.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Cape Town


Country: ZAF

Req ID: JR-00006847