Brown-Forman Brand Ambassador – Fords Gin and Old Forester in Chicago, Illinois
Meaningful Work From Day One:
All B-F Marketers will be expected to be leaders in building “best in class” brands, marketing programs and capabilities and to drive the Corporate, USA & Canada and Marketing 150 strategies. For marketing, all Directors need to superbly deliver against 4 key strategic goals: 1) Captivate the Consumer, 2) Innovate Across all Touchpoints, 3) Leverage and Strengthen the Portfolio, and 4) Make it Easy to Buy and Sell our Brands. Also, leaders must model the 5 key differentiating capabilities: 1) BIG IDEAS – punch beyond our weight, 2) Consumer Understanding and Targeting, 3) Digital Marketing, 4) Design Excellence, 5) Analysis and Diagnostics.
This role is responsible for partnering with key stakeholders to develop and activate the brand advocacy program for assigned brands.
What You Will Experience:
Assist in developing and be accountable for executing a fully comprehensive advocacy program which provides education, engages and enables B-F employees, distributor personnel, trade partners and target consumers to serve as our brand advocates.
Externally: Influential Bloggers, Media Partners, Paid Endorsers, Celebrity Outreach
Internally: Field Marketing, Distributor Partners, B-F team
Consumers: Homeplace visits, Experiential visitors, social media and consumer loyalist
Trade: BTB Customers, Store Personnel, Bartenders, Wait-Staff.
Serve as a Brand Ambassador in large branded events, brand education among internal and external partners and Public Relations.
Create partnerships with other premium brands to activate in-market
Develop relationships with key influencers/celebrities toward endorsing brands
Oversee and managing in market visits by key stewards of the brands
What Exactly Are We Looking For ?
At least 4 years marketing and/or sales experience in a consumer goods environment.
Strong communication skills with the ability to present effectively to all audience sizes.
Extensive knowledge and ability to educate others on assigned beverage alcohol categories, including brand history and production processes.
Experience in managing and collaborating effectively with outside agency partners.
Demonstrated ability to develop and execute innovative “big ideas” that grow brands.
Ability and willingness to travel 50-65% of the time, including weekends.
What Sets You Apart ?
Spirits/beverage alcohol industry experience
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00004622