Brown-Forman Field Marketing Manager Woodford Reserve/Tequilas - IL/WI/MN in Chicago, Illinois
"This role offers the chance to act as the brand manager in three core markets for two key brands at Brown Forman within two of the fastest growing spirits categories. Specializing in localizing the brand's strategy, which includes developing a media plan, to ensure we are connecting with the target consumer for developing our Regions sales growth for the short term and long term."- Regional Marketing Director, Central Region
What You Will Do in This Role
To develop localized and integrated marketing plans within the territory by utilizing the B-F Brand Growth Framework
in order to increase value share, and brand equity across the portfolio. The FMM is the leader of marketing for the portfolio within the territory.
What You Will Experience
BRAND MARKETING & BUSINESS LEADERSHIP
- Applies consumer and shopper insights with local market understanding to cater brand plans to territory needs.
Authors and leads the development of the territory marketing plan congruent with regional/national strategy, in order to increase market share, value, and brand equity. Ensures the territory marketing plan ties directly to our consumer targets on the brands. Directs tactics toward the appropriate consumers and customers.
Develops territory multicultural plan with Region Multicultural Manager as a thought partner..
Works with brand teams and Integrated Marketing Communications team to deploy locally relevant marketing programs and materials within assigned territory.
Works with brand team and public relations team to implement any relevant influencer programming within territory.
Driving Business Results
Collaborates with the cluster sales teams, to plan, implement, activate and evaluate the marketing plan - inclusive of sponsorship, media, experiential engagement, trade development, pricing and commercial integration.
Evaluates all significant programs and initiatives, in order to develop exit or continuation strategy.
Partners with National Accounts team within region to support chain education and experiential opportunities.
In collaboration with the local sales team leads and evaluates agency execution to drive business results.
Identifies market opportunities and key drivers (where to play, how to win) that align directly with brand strategy and develops programming to maximize business and consumer share.
Influences commercial resource allocation decisions in partnership with Region Marketing Manager and General Manager (s) for assigned territory.
Serves as a thought partner to the General Manager and Finance Manager in the development of the territory financial plan.
Guides the appropriate allocation of promotional resources to support field marketing priorities.
Winning at the Point of Purchase / Point of Consumption
- Leads all aspects of experiential engagement inclusive of brand appropriate sponsorships.
Influences others through dynamic interpersonal skills
Demonstrated by the ability to develop and nurture effective working relationships with all members of territory team, region marketing team, national brand team, distributor contacts within territory, agency partners, and other business partners.
Demonstrated by the ability to inspire through written and oral communication. Inclusive of but not limited to: High-level presentations, and negotiation.
As requested, shares program headlines and inspires execution of agency partners.
What Exactly Are We Looking For ?
Bachelor’s Degree plus 3+ years sales and/or marketing experience within the beverage or CPG industry.
Experience and a passion for inclusive & multicultural marketing
Excellent strategic and project management skills; demonstrated by managing a high volume level of activity and projects. PC proficient in Word, Excel, and PowerPoint.
Excellent written and oral presentation skills
Sound financial skills: Demonstrated ability to create, control, and maintain financial and/or business analyses.
Experience in building and managing a budget.
Willingness to travel approximately 35-50%, and ability to work nights and weekends as required.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00003017