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Brown-Forman On Trade Sales Executive - Devon and Cornwall (Field Based) in Exeter, United Kingdom

Meaningful Work From Day One

This role is an integral sales role to the on-trade sales function of B-F, driving performance for B-F UK’s independent on-trade partners. The key responsibility is to grow our business and relationships within the specified territory, managing distribution, volume, pricing strategy, brand education, visibility, and promotional activations for the B-F portfolio to win in the on trade.

This role provides the right candidate the exciting opportunity to manage their own sales territory and make their mark. With support from the Regional Sales Manager you will take on the responsibility of developing and implementing your own territory strategy plan, defining and delivering your territory sales, distribution, promotional goals and commercial strategies for your area, taking ownership of growing the business and evaluating sales data to evolve your strategy plans.

This is a field based role that can be based anywhere in Cornwall or Devon.

Who is Brown-Forman?

For over 150 years, Brown‑Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma‑Cutrer, Finlandia, Chambord, and Fords Gin. Brown‑Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide.

What You Can Expect:

Business Partnering

  • Sustain and grow day to day relationships with all defined territory customers

  • Journey plan and prepare for customer meetings within the Salesforce platform in a time bound and organised manner

  • Work with Customer to deliver Business Plans and grow volume and value growth

  • Prospect area for new openings and sign up new relevant accounts for our brands

  • Attend and support relevant outlet events to represent Brown-Forman with partners

Commercial & Strategic Planning

  • Maintain a live strategic territory plan for internal use

  • Create robust Account Plans for top accounts and demonstrate volume and value growth YoY in line with key KPIs and in correct outlet segmentation

  • Negotiate and renew annual and seasonal commercial agreements with account(s)

  • Manage budget for your area to exceed objectives

  • Carry out quarterly reviews with all contracted outlet partners

Operative Processes

  • Sell in products and ensure availability of the brands according to our picture of success

  • Maximize the prominence of our brands at each venue

  • Develop and execute experiences and/or brand activities that encourage the tasting and repurchase of our focus brands

  • Coordinate training of staff, account owners and consumers through tastings, presentations, etc.

  • Execute, manage and evaluate incentive plans for staff and decision makers

  • Ensure that the pricing strategy of our brands is correctly implemented in each account

We Are Looking For People Who Have:

  • Bachelor’s Degree or equivalent experience

  • Understanding of the UK On Trade

  • Established network of key individuals/businesses within local area

  • Successful track record of sales negotiations

  • Single minded approach to growing business

  • Collaborative and cross functional approach to working

  • IT and Social media experience and maturity

  • Strong Business Acumen

  • Experience in the wine/spirits industry will be a bonus

What’s It Like To Work Here:

Our vision is to transform B-F UK to be the industry leading organization by delivering top tier results, through building a diverse culture that inspires people, celebrates teamwork and rewards agility.

Just six months after launching its newly independent organisation in the United Kingdom, Brown-Forman UK was officially certified as a Great Place to Work and a Centre of Excellence in Wellbeing in 2020-2021. “Being certified as a Great Place to Work is a testament to the commitment, hard work and enthusiasm of everyone in our new organisation.”-Jeremy Shepherd, Brown-Forman, Vice President, General Manager, UK & Ireland.

We believe all employees can realize the true value of diversity and inclusion and create a stronger, more competitive organization where each employee has the opportunity to reach their desired potential. In the UK we have a Diversity Council consisting of our UK Leadership Team and also four employee resource groups for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals) SEED (Supporting & Elevating Ethnically Diversity) and PRIDE (LGBTQI+).

Nothing Better In The Market:

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to, medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Exeter


Country: GBR

Req ID: JR-00003266