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Brown-Forman Associate Brand Manager in Guadalajara, Mexico

Meaningful Work From Day One

The Associate Brand Manager will collaborate with the Brand Manager in analyzing brand challenges and creating & executing brand initiatives; will plan, develop, coordinate, and direct the execution of brand communication initiatives for paid media, activation, and PR on all channels (including On and Off Premise). This position should provide relevant information to the Brand Manager on consumer, market, and competencies to contribute to building brand performance and value.

What You Can Expect

Main Objectives:

  • Actively contribute to the construction of powerful and long-lasting brands.

  • Contribute effectively to the conception, creation, execution, and monitoring of annual brand plans.

  • Direct the development, execution, and monitoring of brand initiatives across channels and platforms.

  • Develop leadership and convincing skills within the organization.


  • Actively participate in the development of annual brand plans.

  • Develop periodic brand reviews identifying key challenges and opportunities and translating them into proposals that can be implemented.

  • Analyze and synthesize brand KPIs (SOM, DISTRIBUTION, KBHM, etc.) generating relevant information.

  • Monitor and supervise the P&L of the brand.

  • Responsibility and monthly control of A&P budget.

  • Analyze industry and competitor trends and activities, presenting proposals for key findings.

  • Develop monthly brand reports with key information and recommendations.

  • Direct and manage strategic partnerships (agencies, internal areas, staff, customers, suppliers, etc.).

  • Create briefs, projections of proposals and recommendations, as well as; manage daily work (follow-up, feedback, etc.).

  • Management of assigned projects: time, resources, project closure; results, and key learning.

  • Total responsibility for the VAP platform.

  • Market visits (On & Off Premise) to ensure the proper execution of the brand strategy, and detect and solve areas of opportunity.

  • Interaction of strategic partners as co-responsible for the assigned brand.

  • Presentation of marketing initiatives to the sales force, trade marketing, and other audiences.

  • Ensure that brand guidelines are executed according to brand strategy in paid media, BTL, PR, and On-and-Off trade.

  • Build a solid internal network.

  • Total responsibility for daily brand management activities (invoice control, MMR system).

What You Bring to the Table

  • Education: College/University (Bachelors or Equivalent); Marketing, Business or similar.

  • Experience: At least 2-3 years of proven brand-building and marketing success stories.

  • Preferably in FMCG's global companies and recognized brands.

  • English: Intermediate (both written and spoken)

  • Brand building mentality and strategy.

  • Strong analytical and numerical skills.

  • Solve problems in creative and innovative ways.

  • Creative thinking based on the collection and interpretation of information and data.

  • Mastery of the latest trends in graphic design, web, and audiovisual production.

  • Interaction with global brand teams.

  • Market research (brand, category, competitors, and consumers - Nielsen / ISCAM).

  • Digital marketing focused on the end consumer.

  • Understanding of finance and brand P&L.

  • Leadership of multifunctional teams.

What Makes You Unique

  • Experience: preferably in the Wine & Spirits, ready-to-drink (RTD), beer, or FMCG industries.

  • Project Management: Strong project management skills to handle multiple initiatives simultaneously.

  • Time Management: Ability to manage time effectively and meet deadlines.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‐Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‐Forman.

Enriching Life. Enriching Careers- At Brown‐Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‐Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.



Business Area: Emerging International Division

Function: Marketing

City: Guadalajara


Country: MEX

Req ID: JR-00007791