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Brown-Forman Digital Marketing Manager Mexico in Guadalajara, Mexico

Job Description :

As a member of the Mexico’s Marketing team, you will work closely with the Marketing Director and Brand teams to effectively reach and communicate with consumers in various channels. This role requires a blend of strategic thinking and hands-on specialized experience, with deep knowledge across channels, technology, data/analytics, and project/process management. At all times, you must be a brand ambassador and protect the long-term equity of our brands.

All B-F Marketers are expected to be leaders in building “best in class” brands, marketing programs and capabilities and to drive the Corporate, Brand and Marketing strategies. For marketing, all managers need to superbly deliver against four key strategic goals; (1) Captivate the Consumer, (2) Innovate Across all Touchpoints, (3) Leverage and Strengthen the Portfolio, and (4) Make it Easy to Buy and Sell our Brands.

KEY RESPONSIBILITIES:

Provides Strategic Modern Media Leadership

  • Collaborates with Marketing Director, and market brand teams to develop integrated media and communications strategy to achieve brand objectives, including planning, execution, and measurement.

  • Develops scope of work for relevant 3rd-party agency partners and oversees day-to-day implementation for media plan, partnering with agencies or internal resources as applicable.

  • Leverages data/insights gathered in partnership with Consumer & Shopper Insights team, agencies, media efforts, and business analytics manager to gain a deeper understanding of consumer behavior, market landscape, business needs, and competition.

  • Thought leader and lead point of contact for new media/technology opportunities that align with brand objectives and improve brand and commercial performance, including sharing recommendations with the team.

  • Leads overall media / communications reporting and analytics, including concise presentation of meaningful success metrics and actionable next steps.

  • Develops “test & learn” approaches within Modern Media initiatives, with a focus on sharing actionable results for future campaigns and adoption by other teams/brands.

  • Accountable for developing inbound and outbound consumer communication across all digital touch-points (email, social, website, etc.), including editorial strategy, social content calendar, and in-depth CRM email approach capitalizing on audience segmentation opportunities

  • Leads internal & agency resources in the development of a library of content across all channels that supports global brand and market needs, creating repositories and processes that share information with local market partners.

  • Leads development of e-premise/e-commerce brand strategy, in partnership with local Sales team and Global e-commerce team, including setting goals, evaluating opportunities, implementing initiatives.

  • Acts as key contact for external media/technology partners.

Manages Implementation/Execution

  • Accountable for execution of all media efforts (owned, earned and paid), working with internal teams and external agency partners to create efficiency and improve effectiveness using real-time data.

  • Responsible for the development, improvement/maintenance, and measurement of all consumer- and trade-facing digital properties and tools: website, social channels, email, emerging technology, etc.

  • Guides the consumer data collection process.

  • Manages the deployment of communications to the brand’s database, employing Salesforce tools (e.g. segmentation, consumer journeys) to grow brand familiarity and loyalty.

  • Responsible for developing and maintaining brand Modern Media toolkit, including storytelling content, tone of voice, persona, and target consumer.

  • Accountable for digital processes and project management, including ensuring adherence to Legal, Responsibility, and Compliance guidelines for all brand communications activity.

  • Manages development of content that supports all brand & partner needs, including media, social, partnerships, local, etc.

  • Acts as lead point of contact for all digital and modern media related projects from LAR.

  • Consults with marketing partners and agencies to develop support for localized programs (whether standalone or tie-ins to broader global initiatives).

  • Leads execution of localized media plans, including amplifying and measuring local field initiatives (e.g. media, text-to-wins, sweeps, contests, partner messaging, etc.)

Critical Skills/Competencies:

  • Strategic Leadership

  • Strong Communication / Listening Skills

  • Ability to collaborate and work effectively in a matrix environment

  • Demonstrating Desire for Continuous Improvement and Learning

  • Demonstrating Creativity & Innovation

  • Driving for Commercial Results

  • Experience working on a Cross-Functional team

  • Relationship and Influence Skills

  • Global Perspective / Cultural Intelligence

Must Requirements:

  • 3+ years of consumer marketing experience and/or cross-discipline digital experience

  • Proficiency in English

  • Demonstrated passion and enthusiasm for all things digital, media, and technology; comfortable forging new ground and influencing stakeholders to do things differently

  • Experience planning, executing and optimizing consumer marketing communications through multiple channels, with a heavy emphasis on digital (website, social, email, etc.)

  • Experience planning and managing paid media

  • Ability to conduct data analysis from several sources that produces actionable insights

  • Strong organizational skills; ability to lead multiple projects and manage project teams on an ongoing basis, in a deadline-oriented environment

  • Demonstrated ability to develop and maintain strong relationships with multiple stakeholders

  • Demonstrated ability to work independently; self-motivated

  • Demonstrated leadership ability and management skills

  • Experience managing agency partners (creative, media & developers), or within agencies

  • Willingness/ability to travel up to 20%

Partners with:

Brand Managers - B-F IT - B-F Agency Partners - BF Distribution/Sales Partners - E-Premise Team - Legal

Preferred Skills / Qualifications:

  • Bachelor’s Degree (Marketing or similar major preferred)

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Guadalajara

State:

Country: MEX

Req ID: 4729BR

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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