Brown-Forman Revenue Growth Management Analyst in Guadalajara, Mexico
The RGM Analyst is accountable for maximizing value creation through the development and implementation of price and revenue capture strategies as well as the determination of the optimal mix for packages / brand as well customer mix.
The selection of the right brands, products & packs for each channel and the development of the appropriate pricing architecture that will meet the shopper needs and deliver the channel vision & strategy.
Determine the most effective customer & ‘customer product’ mix that will maximize sales and margin delivery whilst reflecting the channel prioritization and achieving the channel vision & strategy. Includes pro-active management, tracking and corrective action.
Develop and implement pricing and elasticity models by channel, to identify business and industry gaps and opportunities.
Develop customer pricing strategy at a net-net price level, based on the consumer pricing strategy and the Channel Pricing Pack Architecture.
The development of the most effective and efficient promotional strategies & plans to achieve the channel & customer goals. Setting ROI targets, establishing clear protocols for pre & post evaluation of promotional activity and using a continuous improvement approach to strategy and plan refinement, as well as a detailed understanding of implications of repeating vs. alternatives.
Develop trade terms, using a pay for performance approach, which are deployed effectively through the setting of B-F’s trade terms & conditions and investment policies and reflect channel, sub-channel & key customer priorities, whilst effectively managing risks & opportunities and delivering the business goals.
Develop Industry revenue pools to identify value capture opportunities.
Continuously improve analytical methodologies, insights, and tools to drive Revenue Performance.
3 - 5 year experience in similar positions (Finance or related) Advanced knowledge of Excel, Access and Data visualization tools (e.g. Tableau)
Advanced data analysis skills, influential skills, statistics, finance modeling, accounting, administration.
Interpersonal skills, Team player, Communication skills, ability to translate information into readable and logical report structure.
Fast-moving Consumer Goods industry experience
Economics or finance profile, Industrial engineer.
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide
For more information about the company, please visit http://www.brown-forman.com.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: BF Tequila Mexico
Req Type: Exempt