Brown-Forman Revenue Growth Management Senior Analyst in Guadalajara, Mexico
Meaningful Work From Day One
Responsible for supporting Brown-Forman’s revenue growth management efforts across each of our RGM pillars; (1) price positioning, (2) channel pack price architecture, (3) promotional strategy and efficiency, (4) customer mix management and (5) trade terms and distributor margins.
What You Can Expect
Power user / subject matter expert for existing revenue growth management tools and methodologies (i.e. interpret elasticity modeling output, ability to train others on the use of tools, provide local market expertise to corporate Advanced Analytics team during development of new analytical tools, etc.).
The selection of the right brands, products & packs for each channel, and the development of the appropriate pricing architecture that will meet the shopper needs and deliver the channel vision & strategy.
Determine the most effective customer & ‘customer product’ mix that will maximize sales and margin delivery whilst reflecting the channel prioritization and achieving the channel vision & strategy. Includes pro-active management, tracking and corrective action.
Develop and implement pricing and elasticity models by channel, to identify business and industry gaps and opportunities.
Develop customer pricing strategy at a net-net price level, based on the consumer pricing strategy and the channel pricing pack architecture
The development of the most effective and efficient promotional strategies & plans to achieve the channel & customer goals. Setting ROI targets, establishing clear protocols for pre & post evaluation of promotional activity and using a continuous improvement approach to strategy and plan refinement, as well as a detailed understanding of implications of repeating vs. alternatives.
Develop trade terms, using a pay for performance approach, which are deployed effectively through the setting of B-F’s trade terms & conditions and investment policies and reflect channel, sub-channel & key customer priorities, whilst effectively managing risks & opportunities and delivering the business goals.
Develop Industry revenue pools to identify value capture opportunities.
Continuously improve analytical methodologies, insights, and tools to advance our RGM capabilities.
What You Can Add to the Team
3 - 5 years of experience in similar positions (Finance or related).
Degree in Economics, Finance, Math, or similar field of study.
Advanced knowledge of Excel, Access, Data visualization tools (e.g. Tableau).
Familiarity with advanced analytical tools (such as R).
Thorough understanding of statistics.
Financial modeling experience.
Strong interpersonal skills / team player.
Excellent written and verbal communication skills, with the ability to translate complex information into impactful presentations appropriate for various functions and various levels of the organization.
Fast-moving Consumer Goods industry experience.
Previous experience working with consumer takeaway (Nielsen, IRI, etc.) data.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Finance
Req ID: JR-00001867