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Brown-Forman Sales Representative On Premise Puerto Vallarta in Guadalajara, Mexico

Quote from Hiring Manager:

We have a fantastic opportunity to join the On Premise sales team that supports the Brown-Forman Mexico Commercial organization which has been certified by Great Place to Work for 5 consecutive years. You will have the opportunity to work on a day-to-day basis with different areas and business partners to support our ability to maintain our brands . We are looking for someone who is passionate about our brands , relationships with customers, negotiations, and establishing medium and long-term commercial relationships with the industry.

Meaningful Work From Day One:

Specialist in the development and construction of our brands in the On-Premise channel. The On-Premise representative is a business advisor both internally and externally for the growth of Brown-Forman brands by developing and executing innovative initiatives and activities that drive the deployment of the company's focus brands.

Mainly responsible for establishing the commercial relationship with the strategic accounts of his locality. From identifying and prospecting these accounts to negotiating and monitoring activities that allow us to have a dominant position in the most important accounts in the area. This will be accomplished in a compliant manner with a high degree of integrity strictly following all Brown-Forman policies and all applicable Mexican law.

What You Can Expect:

Drive Business Forward

  • Develop and execute their weekly work plan including the visit plan uploaded to the salesforce platform.

  • Identify and prospect target accounts for Brown-Forman.

  • Develop the negotiation strategy to conquer them.

  • Detection of areas of opportunity in the channel and opening of new relevant accounts for our Brands.

Customer Relationship

  • Maintain a close business relationship with the key players of each account (owners, partners, crews, bartenders, etc).

  • Follow up on the agreements established with their accounts and ensure proper execution in each of them.

  • Introduce key members of Brown-Forman Mexico team to further develop the partnerships as needed, always looking for possible business expansion.

Operative Processes

  • Catalog and ensure the availability of the brands that are the focus of the portfolio.

  • Guarantee the visibility of the brands.

  • Implement experiences and/or brand activities that encourage the testing and repurchase of our focus brands.

  • Train staff, account owners and consumers through tastings, presentations, etc.

  • Execute, manage and evaluate incentive plans for staff and account owners.

  • Ensure that the pricing strategy of our brands is correctly implemented in each account.

  • Effective planning and control of the company's budget and resources.

  • Weekly update of the information of each one of its accounts in the system (salesforce).

  • Monitoring and reporting of own activities and competition.

  • Monitoring and complying with administrative activities of the channel (bonuses, reports, agendas, checks, etc.).

What You Bring to the Table:

  • Education: Degree in Business Administration, Marketing, Business, Communication, PR and related.

  • Previous Experience: 1 to 2 years in a similar position or related to the commercial and/or marketing area with experience in establishing and maintaining strategic relationships and strong verbal and written communication skills.

  • Software or special programs: Office package (Excel, Word, PPT) high level, web platforms, Mac (Ipad) etc.

  • Knowledge of market analysis platforms. Nielsen, ISCAM, etc.

  • Ability to analyze and synthesize.

  • Proactive, self-motivated and with high initiative.

  • Organized, capacity for planning and effective management of time and resources.

What Makes You Unique:

  • Experience in premium portfolio

  • Experience in building brands in premium venues

  • Detection of opportunities building volume

  • 2 Years minimum experience in the consumer industry (Industry preferred)

Who We Are:

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

Function: Sales

City: Guadalajara


Country: MEX

Req ID: JR-00007307