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Brown-Forman Senior Key Account Manager Wholesales in Guadalajara, Mexico

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

What You Will Do in This Role:

The Senior Key Account Manager Wholesale is responsible for establishing an excellent long-term relationship with key accounts of the assigned territory. Must develop business plans (JBP) both, for own accounts and those of the direct reports, which allows to achieve growth in sales and distribution, as well as in profits, always thinking in the short and long term. Lead the accounts to achieve an impeccable execution of the strategy and commercial tactics, establishing a close collaboration with both the key personnel of the clients and with the internal team of Brown-Forman. Responsible for achieving channel objectives and detecting and exploiting market opportunities.

This will be accomplished in a compliant manner with a high degree of integrity by strictly following all Brown-Forman policies and all applicable Mexican laws.

What It’s Like to Work Here:

  • Guarantee the optimal execution of our channel strategies through our key clients.

  • Coordinate together yours direct reports and with the Commercial Partners the execution of the plans and programs defined in the commercial agenda that ensure the achievement of objectives.

  • Control and ensure the correct execution of the resources assigned under the policies and guidelines established by Brown-Forman; and if necessary, carry out in coordination with Shopper Marketing the reallocation of resources based on the needs of the market and seeking to maximize the benefit for Brown-Forman.

  • Develop, implement and execute clear and efficient promotional strategies that allow us to continuously improve the profitability of the business, with the support of the Revenue Growth Management team.

  • Manage and coordinate the development of Business Partners, monitoring compliance with established standards and policies and protecting the interests of the company.

  • Ensure, in coordination with the Brown-Forman Logistics area, the correct planning of demand (order frequencyand delivery as well as minimum purchase).

  • Follow up on the credit status of Business Partners to guarantee a healthy portfolio that allows the flow of orders placed in conjunction with the Finance area of ​​Brown-Forman.

  • Monitor competition activities, promotions, prices, activations, etc; report to your immediate boss in a timely manner, and jointly take quick and appropriate actions to mitigate the impact on our brands.

  • Visit the Sales/Distribution Centers of the commercial partners on a regular basis to monitor the exit to routes with the sales force of the commercial partners, validate saturation and execution in POS seeking to meet the objectives of photo of success (PEAKS).

  • Detect sales opportunities through periodic visits to the market.

  • Implement actions to ensure compliance with the sales budget, distribution objectives and execution at the point of sale assigned to their area of ​​responsibility.

  • Training for the Sales Force of Business Partners.

  • Evaluate the performance of Business Partners to maintain them or propose alternatives for new Partners or extension of territories to current Partners.

  • Generate 360-degree proposals to grow the business of both Brown-Forman and business partners. Search and detect opportunities.

  • Ensure the correct execution and development of the team in charge as well as compliance with Brow-Forman policies.

We Are Looking For People Who:

  • Education: Degree in Marketing or Administration, Industrial Engineering or related.

  • Previous experience: Minimum of 3 years in similar positions (Sales or regional Manager in distribution centers of mass consumption companies)

Knowledge / Personal Skills:

  • Excellent interpersonal skills

  • Advanced English desirable.

  • Databases, information systems and Advanced Excel (office package)

  • Sales administration, budgets.

  • Development of business plans (JBP).

  • General administration, promotion development and product launch, marketing, project management, marketing and sales.

  • Knowledge of the wholesale channel.

  • Nielsen and Iscam reading.

  • I work in a team and under pressure.

  • Excellent oral and written communication.

  • Vision, leadership, initiative and proactivity.

  • Orientation to results, analysis, ability to make decisions and solve problems.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Guadalajara


Country: MEX

Req ID: JR-00005778