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Brown-Forman Area Sales Manager-Telangana (Hyderabad) in Gurgaon, India

Job Summary: This role is responsible and accountable for creating value through driving commercial responsibilities, Promotions, executing Marketing & Trade Marketing activities and also leading & developing a strong team in assigned area/territory. This position will drive the company’s/brands presence and growth in assigned area. Deep Commercial knowledge, ability to develop strategic relationships and lead a team of Territory Manager will be key to success in this role. This role is responsible to deliver commercial targets in assigned area as determined by the country/Region financial plan and accountable for optimizing the return on investment across assigned territory. As an Area Manager a large percentage of time will be interacting with the local commercial team, distributor team as well as key Customers within assigned territory in order to stay connected to all stakeholders.

Lead a team of Territory Manager and third party staff based in the assigned geography

Maximize sales, distribution, product visibility & display related objectives through

leveraging planned resources & infrastructure

Build and maintain effective long-term relationships with distributors, customers, and

key stakeholders

Manage A&P spend & trade schemes as per the budget, manage local area promotion

budgets effectively to ensure optimum return on money spent

Monitor territory wise performance on a monthly/quarterly basis to ensure delivery of

forecast and budget volume & value.

Develop channel wise approach based on channel potential and determine right

investments and activities for each channel and monitor trade budget, its utilization and

effectiveness

Develop comprehensive account plan for designated key accounts that included sales

forecast, exclusivity or preferred partner tie-ups, on-going customer support and up-sell

opportunities

Supervise and analyze account activity through client tracking system that allows team

to analyze ongoing customer revenue, SKU wise sales, frequency of billing & competitor

activity

Manage new brand launches in assigned area and coordinate new brand training for the

entire key accounts team, distributor’s team

Coordinate trade marketing activities at key accounts for various brands to create

preference for the portfolio with the help of Trade Marketing team

Ensure the availability of BF Brand portfolio in off & on premise

Drive initiatives to increase share of throat in the entire channel through consumption

driving strategies.

Draw activity calendar for the channel to drive experience, visibility and share of throat

initiatives and drive those initiatives to increase share of throat

Explore alternate channel opportunities of driving volumes.

Focus on other business processes, i.e volume/market share or visibility tie up with the

customers, develop innovative visibility solutions, competition tracking.

Manage profitability of the brands (working on the brand contributions and cost cards)

Develop team members, identifying key areas of development for each direct report and

supporting each person’s development through feedback and coaching

#LI-KG1

Education: College/University (Bachelors or Equivalent);

Experience: Minimum 5 yrs. of experience in beverage/liquor/ FMCG industry and 2

yrs. at managerial level leading people.

Knowledge, Skills & Abilities: Sales Management, Distribution Management, Business

Communication, Negotiation Skills, Analytical skills, Coaching skills

Language- English & Telugu. Tamil will be an added advantage.

Computer skills- MS Office (Word/Excel/Power Point)

Preferred Experience & Education:

Experience: Management Graduate MBA/PGDBM-Marketing

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Gurgaon

State: Haryana

Country: IND

Req ID: JR-00000582

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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