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Brown-Forman Corporate Communications Manager (m/f/d) in Hamburg, Germany

Who is Brown-Forman?

Premium quality since 1870

For more than 150 years, the Brown-Forman Corporation has enriched the lives of generations with high-quality alcoholic brands. On the German market, Hamburg-based Brown-Forman Deutschland GmbH distributes and markets a selection of premium and super-premium spirits from the international portfolio. These include the American Whiskeys Jack Daniel’s Tennessee Whiskey, Woodford Reserve and Old Forester, the Scotch whiskys Benriach and The GlenDronach as well as Slane Irish whiskey. Fords Gin, Finlandia Vodka, the tequilas El Jimador and Herradura and the Chambord liqueur round off the range. Around 5,200 employees worldwide look after the brands from Brown-Forman, which are sold in approximately 170 countries. The company, which has been family-controlled since 1870, is traded on the New York Stock Exchange and has been recognized as one of the "World's Most Ethical Companies©" 2022. Brown-Forman advocates for the responsible enjoyment of alcohol through global and local initiatives.

Further information:,

Meaningful Work From Day One:

The Corporate Communications Manager is responsible for the design and implementation of B-FD´s internal and external communications strategy. Manages communication processes and leverages the support of agency partners and other external resources when necessary. The role also advises the German Leadership Team (GLT) and other key stakeholders on communications strategies for projects and initiatives in support of the B-F Deutschland business and culture objectives, and leads its implementation and assessment of effectiveness.

What You Can Expect?

  • Leads the Communications agenda for B-FD internally within the organization and externally towards the market.

  • Works with the leadership team and other key stakeholders to identify and assess communications needs and opportunities; develops targeted communication strategies for B-FD and ensures a highly integrated and impactful implementation.

  • Measures and evaluates the effectiveness of communications, providing recommendations and adjusting plans as necessary.

  • Manages and updates all internal and external B-FD internal communications platforms (i.e. internal intranet, newsletter, external website and other external platforms). Utilizing the B-F Brand identity standards and guidelines (tone, voice, look, feel, expression, assets), creates content for business, people & culture related topics and collaborates with other teams and subject matter experts on their content

  • Prepares speeches, presentations and talking points for the GLT for both internal and external communications.

  • Contributes to the development and production of presentations, templates, Google Sites, infographics, videos, virtual meetings/conference, town halls and other communications formats in partnership with other functions and departments

  • Ensures timely and accurate translation of written local and Global content, either by her/himself, or through external providers. Collaborates with the Europe Event Planner for the simultaneous translation of i.e. key business meetings, national employee events, etc.

  • Collaborates with the Global and Europe Corporate Communications Team and other correspondent stakeholders across B-F to share B-FD news & stories.

  • Collaborates with the GLT in the design of Organizational Culture strategies and leads the execution of related initiatives. Keeps up-to-date with organizational culture trends and evaluates their incorporation to B-FD.

  • Leads the execution of in-house and external B-F events related to People, Culture, and Employer Branding

  • Supports the Managing Director & Leadership Team on special Business projects.

What You Bring to the Table?

  • College/University degree in Communications, Business, Marketing, HR or related field

  • Work experience in the field of Corporate Communications, Chief of Staff

  • Ability to build strong relationships at all levels with strong stakeholder awareness.

  • Good understanding, and comfortable with a hybrid working environment.

  • Native German speaker (or command of the language as a native) & English fluency.

  • Proficiency in the use of Microsoft Office and Google docs. Interest and ability to learn emerging platforms.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to offer our people a Premium Experience to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay & bonus based on individual and company performance. We offer a range of benefits that reflect company values and meet the needs of our diverse workforce.

At Brown-Forman Germany, some highlights of the competitive benefits are flexible working options for a better work-life balance, family service, product allowance, gym cooperation, JobRad, company pension as well as the opportunity to get involved in one of our employee resource groups on topics that go beyond your actual job and broaden your horizons.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Hamburg


Country: DEU

Req ID: JR-00004219