Aligned with Brown-Forman long-term brand building and profit growth strategies, this position helps to optimize the route to new and existing consumers in the On-Trade. It will indirectly connect with consumers by optimizing the customer approach in the On-Trade business. This position’s scope is to positively influence consumer purchase behavior by supporting the Senior Trade Marketing Manager to drive physical and mental availability of our brands especially through the (super) premium segments of the On-Trade channel incl. liquor Stores.

Meaningful Work from Day One

• Supports the annual set-up of optimal consumer & customer targets for the overseen On-Trade segments incl. Liquor Stores of the Senior Trade Marketing Manager in collaboration with Brand Management, Sales On-Trade team (National Field Force Manager, Regional Field Force Managers and Sales Representatives) and other Marketing functions.

• Supports the development, planning, execution and evaluation of all On-Trade activations/ promotions in the premium outlet universe:

• Leads & briefs external agencies on smaller projects and promotions

• Supports the local advocacy On-Trade program

• Coordinates with On-Trade Regional Field Force Managers, Brand Advocacy

• Managers & Brand Management

• Aligns with Finance on correct accounting of activities

• Regularly provides reports on promotion efficiency and progress to plan status

• Supports the annual set-up of related A&P budgets for the supervised brands and independently tracks the budget for the managed promotions

• Responsible for the sourcing, development, administration and further inclusion in internal and external processes of POS material for the On-Trade with Purchasing Department

• Supports the On-Trade related maintenance of Sales Reps supportive tool POS-Shop incl. inventory management of supervised POS material and coordination between internal and external partners

• Collaborates with the Market Category Consumer Insights (MCCI) Team Germany, Sales On-Trade team (Reg. Field Force Managers & Sales Reps) to gain more On-Trade facts and consequently insights (e.g. via in-market tests, studies etc.)

• Participation in regional Field Force & selected brand and Key Account meetings

What You Bring to The Table:

• Education: College/University (Bachelors or Equivalent);

• Experience: Bachelor’s Degree or trained HORECA manager

• First experience with Off-/ On-Trade channel, Trade Marketing or Brand Marketing

• FMCG experience

• Fluent German and English in writing and speaking

What Makes You Unique:

• Major in Marketing or Sales

• Knowledge of On-Trade channel & customers

• Sales Experience

• Event or Fair Management Experience

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Hamburg

State:

Country: DEU

Req ID: JR-00006804