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Brown-Forman Senior Market and Category Insight Manager (w/m/d) in Hamburg, Germany

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years.

Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Brown-Forman is amongst the top 10 global spirits companies in the World. You will be working with some of the World’s most iconic and valuable Spirits Brands like Jack Daniel’s, Woodford Reserve, Chambord, Finlandia Vodka and Slane Irish Whiskey.

Come have a seat at our table.

Meaningful Work From Day One

The position’s scope is to positively influence company behavior through all elements of Marketing Mix by identifying market & category insights from various market data sources. This position is responsible for delivering analyses about the different channels (on-trade, off-trade and e-commerce) and of market trends, developing tools & reports in close co-operation with marketing & sales teams. Automation of reporting and development of KPI Dashboards is also one key responsibility of the Senior Market & Category Insights Manager. The owner of this role proactively collaborates with the European and global BBI community and acts as an interface between Brand Management, Trade Marketing, Sales and Finance, providing insights about channels and performance of the BF brands as well as identifying additional areas for growth within existing and new customers. The Senior MCIM plays a key role in Brown-Forman’s objective to build a reputation as an entrepreneurially spirited company, dedicated to achieving sustainable long-term growth that acts as a trusted partner. This position will be responsible for a Channel Analyst.

What You Can Expect

Market & Category understanding:

  • Responsible for continuous market data such as retail scanner data (IRI/Nielsen), IWSR, GfK, Fox Intelligence customer portals as well as data and information about on-trade and ecommerce

  • Responsible for building insightful channel reports and dashboards and enforcing their automation.

  • Key contact for retail panel providers like Nielsen, GfK and Orderbird: Ensures the validity and quality of the data by managing the external agencies, ensuring efficient processes and controlling incoming data prior to further distribution - Lead the analysis of market & category data from channel perspective to inform the

business on a regular basis with a topline synthesis of key development, issues and opportunities

  • Track market trends of spirits categories, our brands and the B-F competition in the specific channels and customers

  • Drive channel capabilities including category management knowhow within the organization, especially within key account management

  • Support annual brand planning by providing Brand Teams with understanding on latest market, category and channel developments, issues & opportunities - Create and develop reports based on available market data

Sales support

  • Lead the development of the annual negotiation material for sales teams and significantly contribute content

  • Proactively provide key information and data on market, category & channels to spot areas for grows in th B-F customers

  • Throughout the year, provide trade marketing with relevant information to help develop sell-in stories for key accounts

  • Ensure frequent promotion evaluations and derives optimization recommendations - Lead and orchestrate the Channel Vision Strategy process to define focus areas for the B-F channel & key account management

  • Explore potentials in less exploited channels like on-trade and esp. e-commerce through data analyses

  • Ad-hoc analysis on customer specific questions that go beyond sales analyst capabilities

  • Support of KAM in key strategic customer visits

People Management:

  • Lead, coach and develop a Channel Insights Analyst

  • Set targets and keep track of execution

  • Discuss and align development plans

  • Proactive stakeholder management within the local market as well as in the - European and global BBI and Commercial community

What You Bring To The Table

  • A Bachelors Degree in Marketing, Sales or Business related field or comparable work experience

  • Demonstrable experience with Category Management and/or market research in consumer goods (preference beverages)

  • Excellent analytical and quantitative research skills and understanding of / exposure to qualitative research

  • Strong oral & written communication in English and German; proficient Google, Excel, PowerPoint and Word skills and relevant database and business warehouse programs

  • Good German market knowledge (retail, consumer, trade)

  • Excellent analytic and strategic understanding

  • Management of research studies – Able to instigate, shape and manage research projects, processes and teams and agencies, from briefing to action oriented debrief, ensuring all are inspired and motivated to deliver to the highest standards

What’s It Like To Work Here:

For more than 150 years, the Brown-Forman Corporation has enriched the lives of generations with high-quality alcoholic brands. In the German market, Hamburg-based Brown-Forman Deutschland GmbH distributes and markets a selection of premium and super-premium spirits from the international portfolio. These include American Whiskeys Jack Daniel’s Tennessee Whiskey, Woodford Reserve, and Old Forester; Scotch whiskys Benriach and The GlenDronach; as well as Slane Irish whiskey. Fords Gin, Gin Mare, Finlandia Vodka, tequilas el Jimador and Herradura, and Chambord liqueur round off the range. Around 5,200 employees worldwide look after the brands from Brown-Forman, which are sold in approximately 170 countries. The family-controlled company founded in 1870 is publicly traded on the New York Stock Exchange and has been recognized as one of the "World's Most Ethical Companies©" 2022.

In Germany, the company has around 175 employees and was again certified as a Great Place to Work© in 2022/2023. Brown-Forman advocates for the responsible enjoyment of alcohol through global and local initiatives. Further information: ,

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

At Brown-Forman Germany, some highlights of the competitive benefits are flexible working options for a better work-life balance, family service, product allowance, gym cooperation, JobRad, company pension as well as the opportunity to get involved in one of our employee resource groups on topics that go beyond your actual job and broaden your horizons.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Hamburg


Country: DEU

Req ID: JR-00006207