Brown-Forman Trade Marketing Manager Off-Trade (m/f/d) in Hamburg, Germany
Who is Brown-Forman?
For more than 150 years, the Brown-Forman Corporation has enriched the lives of generations with high-quality alcoholic brands.
On the German market, Hamburg-based Brown-Forman Deutschland GmbH distributes and markets a selection of premium and super premium spirits from the international portfolio. These include the American Whiskeys JACK DANIEL'S Tennessee Whiskey and Woodford Reserve as well as the Scotch whiskys Benriach and The GlenDronach. Fords Gin, FINLANDIA Vodka, the tequilas EL JIMADOR and HERRADURA and the CHAMBORD liqueur round off the range.
Around 4,800 employees worldwide look after the brands from Brown-Forman, which are sold in approximately 170 countries. The company, which has been family-run since 1870, is traded on the New York Stock Exchange. In Germany, the company has around 150 employees and is again certified as a Great Place to Work© in 2020/2021. Brown-Forman advocates for the responsible enjoyment of alcohol through global and local initiatives.
Further information: brown-forman.de , brown-forman.com , massvoll-geniessen.de
Meaningful Work From Day One
Aligned with Brown-Forman's long-term brand building and profit growth strategies, this position seeks to optimize the route to new and existing consumers of the BF portfolio in the German Off-Trade holistically. It will indirectly connect with consumers by optimizing the customer approach in the Off-Trade business. This position’s scope is to positively influence consumer purchase behavior by driving physical and mental availability of the Jack Daniel’s family of brands (especially JD Tennessee Whiskey, JD Flavors and JD PMLDs) through the Off-Trade channel.
What You Can Expect?
The role encompasses the responsibility for the full local translation of Brand Strategies into compelling channel strategies for the Off-Trade channel with the support of the Senior Trade Marketing Manager Off-Trade. The responsibilities of this role incorporate:
Responsible for the annual set-up of optimal consumer & customer targets for the Off-Trade by brand in collaboration with Brand Management, Sales Off-Trade team (Key Account Mgmt., National Field Force Manager, Regional Field Force Managers) and other Marketing functions
Responsible for the development, planning, execution and evaluation of Off-Trade activations/ promotions for the Jack Daniel’s family of brands (focus on Jack Daniel’s Tennessee Whiskey, JD Flavors and the JD Premix Longdrink portfolio)
Responsible for the annual set-up of related A&P and COGS budgets for the supervised brands and independently tracks the budget for the managed promotions
Develops, realizes and provides sell-in stories, salesfolder and leaflets for standard and promotional SKUs as well as limited editions in close collaboration with Brand Marketing, MCCI and Sales
Responsible for the sourcing, development, administration of POS material for the Off-Trade as well as for optimal warehousing of those materials and further inclusion in internal and external processes together with Purchasing and Supply Chain Department
Supports the Off-Trade related maintenance of Sales Reps supporting tool POS-Shop incl. inventory management of supervised POS material and coordination between internal and external partners
Collaborates with Brand Marketing in preparing new product launches and implementation of launch plans
Collaborates with the Market Category Consumer Insights (MCCI) Team Germany, Sales Off-Trade team (KAM, Reg. Field Force Managers & Sales Reps) to gain more Off-Trade facts and consequently insights (e.g. via in-market tests, studies etc.)
Supports the Head of Trade Marketing and Senior Trade Marketing Manager Off-Trade in leading projects/ workshops coming out of the yearly strategy and business planning process
Works closely with Junior Trade Marketing Manager Off-Trade and aligns on and prioritizes projects/ topics to ensure coordinated communication to internal and external stakeholders
Participation in regional Field Force & selected brand and Key Account meetings
What You Bring to the Table?
Bachelor’s Degree or trained Off-Trade category or store manager
At least 2-3 year work experience with Off-Trade channel, Trade Marketing or Marketing
Fluent German speaking and writing
Good English speaking and writing
MS Office/ Google applications
FMCG and Marketing experience
Major in Marketing or Sales
Good German market knowledge (retail, consumer, trade) - especially of the Off-Trade channel
Innovation development experience (activations, promotions, tools/ POSM)
Good knowledge level of marketing disciplines: Market analysis, strategy development, consumer/ shopper insights, creative development, strong project management capabilities
Nothing Better in the Market
Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
At Brown-Forman Germany, some highlights of the competitive benefits we are flexible working options for a better work-life balance, family service, product allowance, gym cooperation, company pension as well as the opportunity to get involved in one of our employee resource groups on topics that go beyond your actual job and broaden your horizons.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
Req ID: JR-00002713