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Brown-Forman Trade Marketing Manager On-Trade (m/f/d) in Hamburg, Germany

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position seeks to optimize the route to new and existing consumers in the On-Trade. It will indirectly connect with consumers by optimizing the customer approach in the On-Trade business. This position’s scope is to positively influence consumer purchase behavior by driving physical and mental availability of our brands especially through the casual & trend segments of the On-Trade channel.

Basic Function:

  • Responsible for the annual set up of optimal consumer & customer targets incl. picture of success for the On-Trade in collaboration with Brand Management, Sales On-Trade team (National Field Force Manager, Regional Field Force Managers and Sales Representatives) and other Marketing functions

  • Responsible for the development, planning, execution and evaluation of all On-Trade activation's/promotions in the casual & trend outlet universe (focus on Jack Daniel’s Tennessee Whiskey, Tennessee Honey, Tennessee Fire and Tennessee Apple):

  • Independently leads & briefs external agencies on projects/promotions

  • Coordinates with On-Trade Regional Field Force Managers & Brand Management

  • Aligns with Finance on correct accounting of activities

  • Regularly provides reports on promotion efficiency and progress to plan status

  • Responsible for annual set up and tracking of related A&P budgets for the supervised brands/ promotions

  • Responsible for development, maintenance of Sales Reps supportive tool POS-Shop including budget-control – optimization and coordination between internal and external partners

  • Responsible for the sourcing, development, administration and further inclusion in internal and external processes of POS material with Purchasing Department

  • Collaborates with the Market Category Consumer Insights (MCCI) Team Germany, Sales On-Trade team (Reg. Field Force Managers & Sales Reps) to gain more On-Trade facts and consequently insights (e.g. via in-market tests, studies etc.)

  • Participation in regional Field Force & selected brand and Key Account meetings

Experience:

  • Bachelor’s Degree or trained HORECAmanager or trained event manager/specialist

  • Several years of experience with Off-/ On-Trade channel, Trade Marketing, Event or Fair Management

  • FMCG experience

  • Knowledge of On-Trade channel & customers

  • Strong Conceptual skills

Preferred Experience:

  • Major in Marketing or Sales

  • Sales Experience

Skills:

  • Fluent German speaking and writing

  • Fluent English speaking and writing

  • MS Office applications

  • IT literate

  • Time management

  • Strategic skills

  • Analytical and planning skills

  • Project Management

  • Presentations

  • Listening

What we offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Hamburg

State:

Country: DEU

Req ID: JR-00001275

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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