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Brown-Forman Territory Manager - On Trade in India | Kolkata, India

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

Meaningful Work From Day One:

The role is responsible for leading the commercial operations and profitable growth of Brown-Forman Brands in the Kolkata, India region. This includes developing an in depth understanding of the commercial drivers in the area and being responsible for managing the area’s P&L. Provide executional brand building support for the India On-Premise business. The Territory Manager is the expert in their particular territory, responsible for ensuring brand availability, tracking competitor activity and planning and executing marketing support and promotional events.

What You Can Expect:

  • Achieves brand distribution and visibility objectives based on organizational goals.

  • Will be responsible & working closely to drive the distribution team to achieve the budgets in his region. Executes specific secondary placement targets for each brand.

  • Conduct’s regular and systematic customer visits according to work plan and customer coverage within the territory.

  • Builds excellent relationships with On-Premise customers at all levels, with a specific focus on gaining opportunities for increased partnership in brand building activities.

  • Regularly identifies and pursues new business development opportunities.

  • Implements and evaluates promotional activities in On-Premise outlets according to annual plan and B-F guidelines, with guidance and support from Trade Marketing Manager.

  • Provides training material on B-F Brands and conducts training for customers and distributor partner staff when required.

  • Manages all POS material for territory and distributes and tracks this for all brand activities.

  • Provides training material on B-F Brands and conducts training for customers and distributor partner staff when required.

  • Provides Area Manager/Regional Manager with information on business and consumer trends in the market.

  • Clearly communicating B-F strategies and objectives to customers

  • Developing strong partnerships with all customers in order to understand their objectives and identify opportunities

  • Compiles a monthly report on competitor activities in the market.

  • Manages brand promotion budget assigned to the territory.

What You Bring To The Table:

  • Bachelor’s Degree in business administration or marketing or equivalent experience

  • Minimum 3-5 years of experience in beverage alcohol sales, or experience in purchasing, events management or related activities in the hospitality industry.

  • Fluent in spoken and written English.

  • Fluent in the local language.

  • Aptitude to learn quickly and to apply learning to tasks.

  • Ability to perform under minimum supervision, with well-developed initiative, and ability to exercise independent judgment.

  • Ability to develop and maintain effective work relationships with internal and external contacts.

  • Ability and readiness to travel within the market and region.

  • Hands on experience working in the India alcoholic beverage market

  • Proven ability to work operate effectively in a collaborative matrix

  • Highly results driven.

Nothing Better in the Market:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce​.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: India | Kolkata


Country: IND

Req ID: JR-00005196