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Brown-Forman Customer Marketing Manager, Off Premise in Irvine, California

What You Will Do in This Role

Be familiar with and contribute to the overall business strategy while responsible for leading and executing the customer marketing activities for Brown-Forman’s portfolio within the region. Provide customer marketing leadership to ensure Brand & Customer’s objectives are delivered, builds market share position, and drives Brown-Forman’s brand performance for assigned customers in channel. Leverage Shopper Marketing principles, Channel Strategies, Brand Initiatives, Shopper & Consumer Insights, Sales Promotion and Customer business knowledge to influence the shopper’s journey while positioning Brown-Forman as a strategic thought leader to the assigned customers. Develop necessary Customer analytic KPIs and socialize post-performance metrics analysis to key stakeholders. Build a partnership relationship with key Customer Account Managers, Brown-Forman brand teams and Customer’s buying & marketing teams.

What You Can Expect

  • Support the Customer Account Managers in developing of the overall marketing plan for assigned accounts including volume & profit targets, distribution, and investment plans to drive Brown-Forman’s profitability, sales, share and brand equity

  • Provide thought-leadership around business/category opportunities, marketing/industry trends, competitive activity, new marketing technology, and unique customizable initiatives for Channel/Customer

  • Lead, develop and manage the Customer marketing solutions including individual extensions of brand platforms, fully integrated customer marketing initiatives and integration with Customer’s business goals

  • Create and execute marketing solutions that meet Brown-Forman Brand and Customer’s business strategies, vision, and objectives to drive activation throughout the shopper’s journey and increase sales

  • Partner with Business Analyst and Customer to cultivate a post analysis to drive future promotional programming

  • Partner with Insights to identify Customer’s and Category/Brand consumer intersection along with category drivers to drive performance with Brown-Forman’s brands and gain primary activity

  • Team up with Sales Promotion and Digital Marketing team members to craft breakthrough in-store merchandise and manage coupon strategy to drive penetration

  • Identify new technologies to drive shopper engagement and increase brand awareness / education

  • Primary resource for the Sales and Customer team for communicating brand annual strategy and identifying brand initiatives to be implemented at the Customer

  • Ability to be the channel/customer expertise to the brand team and other key internal departments

  • Share best practices and qualitative feedback on customer programs/initiatives to Brand, Region Sales Leaders, National, and Regional Account Teams

  • Ability to collaborate effectively and represent ideas to diverse work groups

  • Ability to influence key internal/external stakeholders to gain adoption on key initiatives

What Exactly Are We Looking For ?

  • Bachelor’s degree and 7+ years of experience in sales and marketing

  • Strong organization/project management skills, entrepreneurial spirit, result oriented and willingness to adopt new technologies

  • Strong interpersonal and communication skill to operate effectively and efficient in a collaborative environment

  • Results orientated, with a track record of delivering

  • Outstanding presentation skills

  • Developed Sales, Customer and Marketplace acumen demonstrating the ability to leverage understanding of customers/distributors and channels to implement innovative solutions

  • Highly developed marketing acumen development and Shopper/Consumer/Customer insights to achieve break-through results

  • Ability to conduct and understand comprehensive analysis and develops annual business plans

  • Ability and willingness to travel 35% of the time, including some weekends

  • Preferred to have spirits / Bev Alc industry experience

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Irvine

State: California

Country: USA

Req ID: JR-00003478