Brown-Forman State Manager Off Premise - CA Chains in Irvine, California
Position Title: State Manager, Off Premise - Chains, California
Business Area: US Sales
Reports to: General Manager CA/HI
Partners with : Region Chain Manager, Customer Account Manager, National Account Manager, Finance Team, Customer Marketing Managers, Field Marketing Managers and Brand Teams
Meaningful Work From Day One:
Oversees CA Chain business volume planning, gift allocations, incentive programming, pricing, category management, TMF budgets and all chain commercial planning. Calls on Regional off-premise Chains in partnership with Young’s Market Company including Raleys, Food Source, Savemart, Luckys, Foodmaxx, Stater Bros, BevMo, Trader Joe’s, Gelsons, Sprouts, Ralphs, Food 4 Less, Smart & Final, Whole Foods.
What You Can Expect:
Leads the CA chain business. Manages the implementation and execution of B-F chain business plan with distributors and holds them accountable for results.
Lead, train and motivate the Brown Forman CA chain team includes Customer Account Managers and Chain Managers.
Works closely with internal stake holders- Region Chain Manager, National and Regional Account Managers, Finance, Brand Teams, Customer Marketing Managers and Field Marketing Managers.
Monitors and measures Chain program performance.
In concert with Chain Finance Program Manager, Manages and Monitors Cumulative scan discounting Funding against plan.
In concert with BF State Merchandising Manager insure implementation and execution of all programs in accordance to the priority calendar and monthly customer chain planners.
Leads California Chain tertile planning and monthly meetings with Young’s Market Account Executives.
Hold regular sales meetings with Distributor Chain Leadership teams (both national & regional accounts) and Local Chain Account Executives to align on goals and measure progress.
Responsible for all distributor incentives to help achieve Brown-Forman goals.
Regularly works the market place to understand market factors and key competitor information.
Manages account budgets related to pricing and promotion activities (i.e. discounting / POS)
Conducts monthly sales meetings to insure proper distributor execution of all Brown-Forman programming.
Strategically aligns with top distributor management and conducts tertile planning sessions to ensure Brown Forman will achieve all sales goals.
Responsible for leading Sales in assigned regional accounts for CA; Raleys, Food Source, Savemart, Luckys, Foodmaxx, Stater Bros, BevMo, Trader Joe’s, Gelsons, Sprouts, Ralphs, Food 4 Less, Smart & Final, Whole Foods.
Assumes leadership role in understanding, developing and implementing customer initiatives.
Creates customer focused initiatives that enhance BF and customer profitability.
Manages account budgets related to pricing and promotional activities. (i.e. scan/discount/pos).
Conducts customer performance reviews with the distributor and the accounts.
Bachelor’s degree plus 5-7 years sales experience or 8+ years sales experience within Beverage Alcohol Industry
Demonstrated ability to lead a team and hold team accountable to the plan and goals.
Ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.
Demonstrated knowledge of beverage alcohol business and three-tier distribution system.
Strong communication skills both written and verbal.
Action-oriented: Responds in a timely and effective manner to business issues and opportunities.
Highly organized: capable of meeting multiple deadlines and juggling multiple projects.
Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint)
Must be able and willing to travel (by air and car) up to 40% of the time.
Must have valid state driver’s license
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00001803