Brown-Forman State Manager - Off Premise CA in Irvine, California
Position Title: State Manager, Off Premise California
Reports to: General Manager, CA/HI
Partners with : Finance Team, Customer Marketing Managers, Field Marketing Managers and Brand Teams
What You Will Do In This Role:
Oversees CA Off Premise business volume planning, gift allocations, incentive programming, pricing, TMF budgets and all commercial planning.
What You Will Experience:
Works closely with internal stake holders-Finance, Brand Teams and Field Marketing Managers.
Leads the CA Off premise general market business. Manages the implementation and execution of B-F off premise business plan with distributors and holds them accountable for results.
Lead, coach, train and motivate the Brown Forman CA off premise team.
Monitor business performance of team through frequent engagement, standardized performance reviews, and personal development plans.
Ensure local team remains clear on objectives and prioritization of those objectives.
Manage and build brand sales/marketing plans and budgets to meet or exceed goals.
Leads strategic business decisions with the support of General Manager and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets.
Lead pricing strategies that are unique to market vs standard pricing levers. Must be able to plan based on long term outlook.
Lead evaluation and adjustment to plans based on performance and success in the market.
Applying responsible conduct and behavior to all things that you do that affect our company, products, distributor, customers and agency
Hold regular sales meetings with RNDC Off premise Leadership teams to align on goals and measure progress. Keeps RNDC accountable to business plan execution.
Responsible for all distributor incentives to help achieve Brown-Forman business plan.
Regularly works the market place to understand market factors and key competitor information.
Manages account budgets related to pricing and promotion activities (i.e. discounting / POS)
Strategically aligns with top distributor management and conducts tertile planning sessions to ensure Brown Forman will achieve all sales goals.
We Are Looking For People Who:
Bachelor’s degree plus 5-7 years sales experience or 8+ years sales experience within Beverage Alcohol Industry
Demonstrated ability to lead a team and hold team accountable to the plan and goals.
Ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.
Demonstrated knowledge of beverage alcohol business and three-tier distribution system.
Strong communication skills both written and verbal.
Action-oriented: Responds in a timely and effective manner to business issues and opportunities.
Highly organized: capable of meeting multiple deadlines and juggling multiple projects.
Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint)
Must be able and willing to travel (by air and car) up to 40% of the time.
Must have valid state driver’s license
Grade : FS 5
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00002033