Brown-Forman Jack Daniel’s Insights Manager, U.S./Canada in Irving, Texas
Locations considered for this role: Louisville, Nashville, Indianapolis, Cincinnati, Atlanta, Chicago, Dallas, Houston
What You Will Do in This Role :
The Consumer and Shopper Insights (CSI) team exists to answer the biggest growth questions of the business. We do this through collaboration and synthesis of consumer, shopper, retail and brand & category insights which drive better brand and business decision making. Within the CSI team, the Jack Daniels Insights Manager will act as a strategic partner who can unlock significant opportunities for Brown Forman’s largest brand--Jack Daniels—in the largest market—U.S./Canada.
This is an opportunity to go beyond research and insights to have an impact on marketing an iconic, world-class brand. Under the guidance of the Director of Consumer and Shopper Insights, and working closely with the Jack Daniel’s US Leadership team, the role holder is a trusted adviser and thought leader in the business. They will be responsible for actionable strategy recommendations, consumer understanding, research implementation and analysis. In this role the Jack Daniel’s Insights Manager will integrate their insights capabilities with a broader strategic business acumen. As part of a collaborative team, they will be immersed in the consumer/shopper, and draw upon a variety of information sources, internal and external experts, to drive business growth.
The Consumer and Shopper Insights team and the Jack Daniel’s Brand Team are based at our headquarters in Louisville, Kentucky. For this role we are open to applicants who could work remotely and are willing to travel to Louisville on a monthly basis.
What You Will Experience:
The Jack Daniels Insights Manager responsibilities will include the following areas:
Help drive Jack Daniel’s strategic efforts in the US&C by acting as a trusted thought partner who can guide brand actions, and ultimately impact growth .
Support the brand team in the annual strategic planning process from beginning to end.
Develop brand situation analysis based on robust, holistic consumer, shopper and business understanding that demonstrates an understanding of what may impact marketing plans.
Facilitate cross-functional workshops as part of the brand planning process, and compile outputs.
Collaborate with the brand team in the development of short- and long- term brand building strategies.
Translate conceptual thinking into impactful business actions.
Demonstrate broader business acumen, beyond data analytics and insights.
Proactively lead best-in-class understanding of consumer behavior and brand building for the Jack Daniels brand team through research implementation and insight generation.
Identify and prioritize gaps in knowledge to inform research plans.
Determine appropriate research approaches to achieve results within budgets. This includes all aspects of partnering with external research organization's to deliver research, or, managing in-house projects as needed.
Design questionnaires, build surveys and analyze responses.
Interpret qualitative and quantitative findings.
Answer research queries by manipulating information contained in databases, such as continuous and ad hoc data sources.
Visually and verbally distill information down to the key findings and produce a compelling story.
Capable of delivering insights with confidence and authority.
Able to translate insights into strategic implications.
Act as the primary insights partner for the Jack Daniel’s brand team. Collaborate with insights and analytic teams from across the organization when needed to ensure holistic business understanding.
Represent the consumer and shopper perspective, integrating an understanding of the diverse US and Canada populations across genders, race, ethnicities etc. into everything the brand team does.
Alongside the Shopper Insights team, helps provide compelling shopper insights to the brand team.
Synthesize and connect the dots between various data sources (internal business results, Kantar Media Monitoring, IWSR, Nielsen, Brand Tracker, Numerator etc).
Ensure the brand teams are accurately and fully utilizing all available and relevant data, through creating clear and actionable reporting and facilitating training on insights usage.
Work with the broader US and Global Insights teams to ensure alignment on best practices for consumer understanding, research practices, and brand building processes.
Collaborate closely with US and Global Insights teams on foundational and brand insights work.
Support the Consumer and Shopper Insights Director in managing larger projects for the region.
Leverage global research, data systems and partnerships where appropriate.
Act as the point of contact for the Jack Daniel’s Family of Brands for on-going research programs.
Be a thought leader and share best practice learning within the US&C and Global Insights organization.
Build strong relationships, internally and externally.
Work successfully with multiple stakeholders at different levels of seniority.
Be a key business partner with the Jack Daniel’s brand team.
Manage effective working relationships with external agencies.
Actively participate as a member of the Brown-Forman Global insights community.
Bring conviction in thinking, balanced by an open ear and mind.
Proactive in self-development.
Keep up to date with relevant industry and market trends.
Demonstrate desire for new knowledge, experiences and challenges.
Able to assimilate and apply new information to the business situation.
Identifies, creates and capitalizes on learning opportunities.
We Are Looking For People Who :
The Jack Daniels Insights Manager role requires strong project management skills, time management and prioritization capabilities. It also requires working successfully with multiple stakeholders at different levels of seniority.
The Jack Daniels Insights Manager will seek out diverse ideas and be capable of moving the organization forward as we seek to understand consumer behavior and what drives brands growth. Most importantly, they will be insatiably curious, collaborative, and engage in continuous self and insight learning.
What Exactly Are We Looking For ?
Bachelor’s degree with 5+ years in Consumer Insights or education/experience equivalent.
Ability to uncover the insight needs of internal stakeholders.
Excellent quantitative research skills and understanding of/exposure to qualitative research.
Capable of understanding various methodologies and data sources and their appropriateness for applying to a particular business issue.
Familiar with panels, survey tools (e.g. Qualtrics) and data analysis software (SPSS, Desktop Reporter is required. Should have and an aptitude for the manipulation and interrogation of data.
Collaborative team player who can appreciate and use inputs from others.
Executive presence and excellent communication skills (written and oral) are required.
Strong project management skills, time management and prioritization capabilities.
Attention to detail and accuracy are essential.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00002198