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Brown-Forman Super Premium Brand Manager in Istanbul, Turkey

What You Will Do in This Role

The successful incumbent of this role will assume the brand building responsibility of BF Super Premium brands and will contribute to the growth of the brands by driving the local strategy, new launches and pushing growth on pillar products through the implementation of executional excellence. The successful candidate will be following and managing the designated A&P budget and analyze market and consumer data to create action points towards brand strategy and vision. This individual will demonstrate the ability to make our consumers and partners passionate about our brands. The new addition to our team will lead agency partners and will actively participate in Brand Planning processes.

What You Will Experience:

  • Development and deployment of SPP strategy for the local market

  • Contribution to regional and global brand/corporate initiatives by being part of working groups and meetings

  • Annual brand plan development for SPP

  • Develop and implement tactical plans and activities from the brand plan

  • Based on strategic objectives from the brand plan, develop, execute & measure activation & communication plans for specific areas e.g. Digital, Retail, PR & On-Trade

  • Manage SPP A&P budget and keep track of the marketing spending for the led activities. Ensure document flow accuracy and compliance for respective projects

  • Actively collaborate with Brand Advocacy, Sales and TM teams in development and execution of required retail and on-trade POP standards

  • Monitor and report on monthly basic key competitive activities as well as Nielsen reports in whisky category. Perform regular market visits (on-and off-trade) to gain knowledge and observations about the market and consumers

What You Bring to the Table

  • College/University degree or equivalent experience.

  • Bachelor’s Degree in Business, Marketing or related field.

  • 6+ years of experience in marketing environment.

  • Solid Brand Management Experience gained in an agency or FMCG company is a must.

  • Experience in agency management.

  • Proven ability to work cross-functionally

  • Proven success working in a fast paced, complex environment

  • Fluency in English and Turkish

Our Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Istanbul

State:

Country: TUR

Req ID: JR-00002214

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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