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Brown-Forman Assistant Brand Manager - Jack Daniel's Tennessee Whiskey - UK (Fixed Term Contract) in London, United Kingdom

Who We Are

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Quote from the Hiring Manager

This is an incredible opportunity to help shape and grow the #1 premium spirit in the UK, the biggest and most valuable brand within Brown-Forman. Being part of the team with the Marketing Manager & Brand Manager, we are looking for a fast-starting collaborator to join us, who is ready to step up and demonstrate with us what it means to ‘live boldly & enjoy the ride’, and work with us to bring Jack Daniel’s to the next generation of independent spirits; becoming a true champion of JDTW within Brown-Forman. The scale of this brand means that as a 1 year maternity cover, this role will offer ample development opportunities for anyone looking to strengthen capabilities across the whole marketing mix, propelling them into their next role.

Meaningful Work From Day One

The role reports to the Marketing Manager, JDTW and contributes in driving the profitable growth of the iconic Jack Daniel’s Tennessee Whiskey. The Assistant Brand Manager will actively support the Jack Daniel’s Tennessee Whiskey Team in the development of marketing, advertising and promotional programmes and will have full ownership of their implementation, while owning selected projects from start to finish.

This is a fixed term contract until September 2024.

What You Can Expect

Brand Strategy execution and implementation

  • Support the development of annual brand plans seeking approval from local, regional and global brand stakeholders

  • Help bring brand campaigns to life by working collaboratively with agency partners (Media, Experiential, PR) and internal stakeholders (Integrated Marketing Communications, Brand & Business Insights, Advocacy) to ensure seamless execution & strong consumer engagement

  • Work closely with the Integrated Marketing Communications team to drive our digital-first agenda; including best-in-class digital shelf, eCRM strategy & ongoing Test & Learn initiatives across digital channels

  • Work closely with the Customer Marketing team to develop & execute trade activation plans across multiple channels (Grocery, Specialists, e-Com, Wholesales & On Trade)

  • Be a brand guardian in ensuring the brands are creatively expressed in a super premium way and consistent with the Global Brand Guidelines across touchpoints

Drive for results

  • Monitor brand performance through Monthly Business Reviews and determine corrective action where necessary in conjunction with Sales counterparts

  • Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend

  • Spend time in the trade to understand practical implementation of all marketing promotional activities, competition and understand the dynamics of the market

  • Strongly partner with production and global team to ensure UK needs are fulfilled

Strategic Relationships & Partnerships

  • Build and maintain strong relationships with the Jack Daniel’s Tennessee Whiskey Global Team

  • Work closely with key cross functional counterparts, including Supply Chain, Sales, Customer Marketing, Finance, Legal, Compliance

  • Initiate and maintain close, consistent communication with external agencies

  • Be a champion of the brand internally by organising internal engagement events and tastings around key activity periods

  • Act as a role model of B-F values - support a Diverse and Inclusive culture where different perspectives are encouraged and individuals feel connected and valued

What You Bring to the Table

  • Minimum 2 years of experience working in a Marketing / Marketing-related role

  • Passion and love for consumer brand marketing

  • Experience in digital marketing/campaigns

  • Experience with analysing data from a number of sources

  • Event/project management skills

  • Understanding of sales and operations

What Makes You Unique

  • Self-Starter and growth mindset with an ability to challenge the status quo

  • Collaborative team player with a passion for brand building, interpersonal and stakeholder management skills enabling to create strong working relationships

  • Enthusiastic, flexible and resilient

  • Experience working across digital & social marketing campaigns would be a benefit

  • An interest and knowledge in UK music culture would be a plus

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: London


Country: GBR

Req ID: JR-00006860