Brown-Forman Customer Marketing Executive - On Trade – 12 Months contract in London, United Kingdom
What You Will Do in This Role
In this role you will provide support to maximize value and commercial impact for our portfolio of brands with Customers and in addition you will be responsible for managing activations plans for a number of different On Trade Customers.
You will be responsible for supporting the On Trade team with execution of customer activation plans across different sub channels including Managed, MPO, RTM and Independents. You will ensure that all activation plans address the brand portfolio consumer challenges and opportunities whilst exciting customers about B-F brands.
The role collaborates with many different functional teams across marketing, sales and demand planning to develop best in class executions that drive both brand and business objectives.
You will be experienced in customer marketing and are very comfortable managing multiple projects at any given time will be key.
What You Will Experience
Proactively drive and be responsible for your own personal development, seek out on-going appreciative and constructive feedback.
Collaboratively work with your manager on coaching and development plans through regular sessions throughout the year.
Engage with the company’s vision and direction by making an active contribution to building the company.
Embrace B-F values through a diverse and inclusive culture where different perspectives are encouraged, and individuals feel connected and valued.
Contribute to the development and execution of customer activations with a wider cross functional team by ensuring that customer specific requirements and best practice are considered.
With direction from the Customer Marketing Manager, manage and develop activation strategies for B-F Emerging brands portfolio;
Working with the Customer Marketing Manager and Sales team identify key customers to develop bespoke activation plans, which deliver against the B-F brand strategies, brand growth occasions and On Trade segmentation.
Develop POS tools which allow multiple accounts to be part of agreed brand platform programs by working with Brand and Sales teams. With support from the Customer Marketing Manager and wider cross functional sales team, deliver a long-term approach to partnering with key accounts for B-F brands.
Working in collaboration with the Customer Marketing Coordinator to ensure all POS requirements are developed and delivered for the Field Sales team programs throughout the annual planning cycle.
Contribute to the Customer Marketing inputs for the Business Monthly meeting. Provide commentary where required on business issues and challenges, related to your customer activation remit.
Understand consumer vision and brand proposition for each brand in the portfolio. Ensure that each brand’s proposition is brought to life through customer activation plans.
Using brand developed distinctive assets and toolkits work with agency partners to create customer activity briefs including design, POSM, sales promotion outlining requirements, timings and budgets. Ensuring that all outputs conform to legal and brand guidelines.
Understand and be aware of how your customer activation plans support the Sales team in the management of customer P&L’s as required to drive the B-F UK value agenda.
With support from the Customer Marketing Manager you are responsible for delivering key customer marketing plans to achieve annual volume and value targets. This should be achieved by the development and implementation of customer strategic activations, which address the brand portfolio /consumer challenges and opportunities.
Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies & plans to unlock volume and value growth.
Track customer marketing activations budgets including raising PO’s and GRN and Customer Marketing budgets.
Pre & post evaluate customer activations to ensure that they deliver against agreed KPI’s, Critical Success Factors and ROI. Input activity insight and customer specific learnings into the development of annual cycle plans.
Develop long term key customer relationships with Customer Buying and Marketing teams to ensure that brand activations are meeting customer strategies and challenges.
Ensure launch plans, activation compliance and all activity programs remain aligned to brand and channel activation strategies.
Seek buy-in and gain approval from Channel Marketing Manager and Department Heads on key projects.
Work with sales teams on the execution of activation plans for outlets. Collaborate in the reviewing of the effectiveness of all customer activations.
Require a detailed understanding of Customers with whom you will be responsible for creating activation plans with.
Actively and regularly visit the trade including seminars and champion adopting a local outlet to partner with. Gain in in-depth understanding of the operational challenges of retail on a day to day basis.
Measures of Success
Deliver the customer plans on time and on budget and they contribute to the overall delivery of the commercial target set by the company measured through forecast review and EPOS performance.
Activation delivery to the pre agreed evaluation criteria from KPI’s and Critical Success Factors.
Personal performance measured through feedback, annual and monthly (checkin) reviews
What You Bring to the Table
Qualified in marketing, customer marketing and On Trade with relevant experience.
Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
Excellent commercial acumen.
Excellent analytical and conceptual skills being able to translate insight into new ideas, strategies and recommend changes for growth.
Talent developer in a diverse culture - demonstrated commitment to providing regular, constructive feedback to teams.
Prior experience in FMCG companies.
Nothing Better In The Market:
Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to, medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
Req ID: JR-00002015