Brown-Forman Jobs

Job Information

Brown-Forman Customer Marketing Manager On Trade 12 month contract in London, United Kingdom

What You Will Do in This Role

As a senior member of the On Trade Customer Marketing team you will be responsible for maximizing value and commercial impact for our portfolio of brands with key Customers. In addition, you will be responsible for driving the activation strategies for selected Brewers and MPO’s with execution support from a Customer Marketing Senior Executive.

The role collaborates with key stakeholders across marketing and sales to develop best in class activation strategies and executions that drive both brand and business objectives for key customers and channels. The scope of this role also covers the creative development, outlet focused media planning and onsite activity execution which aligns with a customer fascia approach.

You will be an experienced customer marketer, who has demonstrated the ability to combine a strategic business approach while managing multiple projects at any given time, as well as being in your comfort zone working seamlessly with cross-functional teams.

What You Will Experience

Management and Development

  • As a senior member of the On Trade Customer Marketing team you will help with developing the talent and culture within the team.

  • Embrace B-F values through a diverse and inclusive culture where different perspectives are encouraged, and individuals feel connected and valued.

Business Development

  • Develop key customer marketing plans to deliver annual volume and value targets. This is achieved by the development and implementation of customer strategic activations that address the brand portfolio, consumer and customer challenges, plus opportunities.

  • Prioritise key tasks and provide thought leadership across the On Trade channels.

  • Lead, manage and evolve customer-centric strategy to optimize B-F presence in key consumer On Trade occasions whilst working within the On Trade segmentation model.

  • Contribute to the monthly business planning review highlighting any opportunities or risk associated with your customer marketing plans.

  • Understand consumer vision and brand proposition for each brand in the portfolio. Ensure that each brands’ proposition is brought to life through customer activation plans.

  • Using brand developed distinctive assets and toolkits, manage agency partners to create customer activity briefs: including design, POS, sales promotion, timings and budgets.

  • Be the customer strategic lead for a specific brand platform across the On Trade.

Strategic Guidance

  • Support the Sales team in the management of customer P&L’s through understanding the impact your customer marketing activations have in contributing to driving B-F UK value agenda.

  • Develop and implement relevant activations, which re-engage our key customers within the UK. Work with the Brand teams to ensure you have the right assets and tools to guarantee success.

  • Provide strategic input and lead for key brand platforms which will be implemented across the On Trade customer / channel base.

  • Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies, and plans to unlock volume and value growth.

  • Manage and track customer marketing activations budgets vs agreed brand and customer spends, ensuring that all activation stays within budget and customer remit. Be a champion for a brand budget consolidation at each month end.

  • Pre & post evaluate outlet activations to ensure that they deliver against agreed KPI’s, Critical Success Factors and ROI. Input activity insight and customer-specific learnings into the development of annual cycle plans.

Business Partnering

  • Develop long term key customer relationships with Customer Buying and Marketing teams to ensure that brand / customer activations are meeting customer strategies and challenges.

  • Ensure launch plans, activation compliance and all activity programs remain aligned to brand and channel activation strategies.

  • Seek buy-in and gain approval from Channel Marketing Manager, Department Heads and Leadership Team on key projects.

  • Work with sales teams on the execution of activation plans and collaborate in the reviewing of the effectiveness of all customer activations.

  • Have a detailed understanding of your customer remit with whom you will be responsible for creating activation plans for.

  • Actively and regularly visit the trade including outlets, seminars and champion adopting an outlet to partner with. Gain an in-depth understanding of the operational challenges of retail on a day to day basis.

Measures of Success

  • Deliver the customer plans on time and on budget and ensure that they contribute to the overall delivery of the commercial target set by the company, measured through forecast review and EPOS performance.

  • Activation delivery to the pre-agreed evaluation criteria from KPI’s and Critical Success Factors.

  • Personal performance measured through feedback, annual and monthly (check-in) reviews.

What You Bring to the Table:

  • Qualified in marketing, customer marketing and On Trade with good relevant experience.

  • Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.

  • Project management, including budget and team resource planning.

  • Excellent analytical and conceptual skills, being able to translate insight into new ideas, strategies and recommend changes for growth.

  • Prior experience in FMCG companies.

Nothing Better In The Market:

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to, medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: London

State:

Country: GBR

Req ID: JR-00002019

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

DirectEmployers