Brown-Forman Manager Global Homeplace E-commerce Media in London, United Kingdom
With the accelerated expansion of the digital economy and as the lines between the physical and digital worlds continue to merge, Brown-Forman has created a new community called Integrated Marketing Communications (IMC). This new way of working will:
Better integrate how we connect and engage with consumers across all forms of media
Grow our e-commerce capability to ensure our brands can be purchased in the time, place, and manner most convenient for our consumers
Fully optimize our brand assets to have the highest impact on consumers across platforms we own (such as websites) and those we do not (such as social media)
Leverage more relevant and timely data to rapidly and continuously adapt our approach to marketing and selling
The Brown-Forman Integrated Marketing Communications Center for Excellence will manage platforms, processes, and best practices, and ensure a linked “ecosystem” across the global IMC community. This new team represents our commitment to digital and e-commerce transformation and will be a growth driver for our brands for generations to come.
“This role is a unique opportunity to build a new e-commerce business and manage media strategy for our visitor attractions around the world” - SVP, Integrated Marketing Communications, Capabilities & Design.
Meaningful Work From Day One
The Global Global e-com and Homeplace Media Manager role is a part of the Global Integrated Marketing Communications Center of Excellence (CoE) team.
The Integrated Marketing Communications Team includes Director level positions in Media Strategy, Inbound Marketing, e-commerce and Digital Performance.
This role reports to the Global e-commerce Director as a subject matter expert on global e-commerce and homeplace media for Integrated Marketing Communications (IMC) Leaders and Marketing leaders around the world.
It is the global thought leader for Brown-Forman on the topic of homeplace media and e-commerce and drives thinking on performance across all channels of media and e-commerce.
In conjunction with the Director of Global Digital Performance in the IMC Center of Excellence defines metrics and best practices in analytics for Global homeplace media and e-commerce and an ongoing culture of learning and optimization.
This role is to define best in class global thinking for the role of homeplace e-commerce and media and to maximize value across Brown-Forman.
This role reports to the Global Director of e-commerce within the IMC Center of Excellence but also is a key partner to the Brown-Forman Homplace team in media and e-commerce.
You will make a difference by (and be challenged by)
Supports the Global e-commerce Director
Developing and Implementing Performance Media Plans for Homeplaces.
Developing and Implementing Homeplace e-commerce strategy
IMC Center of Excellence: Global e-commerce Director: This role reports directly to the Global e-commerce director and so will benefit from our total e-commerce knowledge. It will also benefit from expertise in media, search, CRM, websites and data analytics within the IMC CoE group.
Global Homeplace Director and Homeplace Managers: This role works closely with the homeplace team across media and e-commerce in developing plans and “hands on” execution of programs with our agencies and partners..
Media & Creative agencies & External Partners: Works to maximize our relationships and seek additional value from these relationships to our homeplace media and e-commerce strategy.
To thrive in this job, here’s what you should bring ...
Education: Undergraduate Degree or higher.
What You Can Add to the Team
6+ years working client and/ or agency side in media and marketing disciplines including management of multi-country e-commerce plans.
Knowledge and experience in e-commerce is a must for this role gained at an international FMCG company, an agency, an e-commerce company.
Demonstrated strategic thinking across media, social, on-line video, CRM, search, web-site, data and analytics, content and e-commerce.
Overall knowledge of e-commerce and “hands on” experience in running e-commerce / consumer communication programs.
Strong understanding of marketing principles and brand growth strategy.
Evidence of impactful Strategic thinking and complex project management within an e-commerce / communications environment.
Experience in working with large media and creative agencies.
What Makes You Unique
Certifications: Broad based business education such as Business Degree or MBA.
Experience working across markets in e-commerce / consumer communications for an international company.
Ideally a candidate will have a combination of client and agency / e-commerce experience or have extensive experience in e-commerce management at the agency side.
This job opportunity is eligible for remote work
Business Area: Global Marketing
Req ID: JR-00002225