Brown-Forman National Account Manager - Booker in London, United Kingdom
Meaningful Work From Day One
This role is first and foremost a sales role integral to the off-trade sales function of B-F, driving performance in one of B-F UK’s major partners, Booker. The key responsibility is to deliver net sales and profitability for Brown Forman as well as to establish and maintain a strong relationship with the customer and to achieve the objectives assigned to the channel and specifically Booker.
Working with the Senior National Account Manager, you will define sales, distribution, inventory/ stock, promotional goals and commercial strategies for your accounts; including analysis of sales, distribution and promotion performance, implementation and evaluation of trade activities.
Why is this role important? Please find below a quote from the hiring manager:
“Forms part of B-F’s biggest customer group as a key strategic role, with growth potential.”
What You Can Expect:
Build Strong Relationships
Own & build strategic partnerships with Booker and internally, establishing a top to bottom network
Develop a strong relationship with customers and understand what drives their decision making process. Motivate them to purchase, promote efficiently and ensure visibility for our brands.
Meet/exceed annual volume, value & profit objectives of all brands across your account(s)
Continuously detect & develop customer's & B-F's business opportunities - identify risks, problems, root causes and ideate solutions
Work closely with the Head of Off-Trade, line manager, peers and other internal stakeholders on the development of business and portfolio strategies, yearly budgets and quarterly projections, trade terms, price structures, profit margins, etc;
Commercial & Strategic Planning
Develop and communicate annual commercial strategy and work to align with the overall UK commercial strategy including goals and KPIs.
Negotiate and close annual and seasonal commercial agreements with account
Work closely with Finance to manage budgets & profitability
Business Analytics and Insights
Manages the company’s sales planning, controlling of discounts spending and sales results, reporting and budgeting requirements and processes;
Evaluate results and improve ROI
Understand and optimise customers’ commercial trading terms & agreements
Customer admin set up & ongoing management (all admin relating to NPD, Legal, pricing & promotions, finance, customer service, etc.)
We Are Looking For People Who Have:
Bachelor’s Degree in Business, Marketing or related area or equivalent experience
Proven ability to build and establish an effective network and relationships in the grocery / C&C sector
Significant, progressive Sales experience, ability to quickly identify customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners
Depth of experience in customer negotiations at a national and regional level, and a sound knowledge of UK & IRL retail environment
Strong Business Acumen, P&L experience
Experience working with Booker
What’s It Like To Work Here:
Our vision is to transform B-F UK to be the industry leading organization by delivering top tier results, through building a diverse culture that inspires people, celebrates teamwork and rewards agility.
Just six months after launching its newly independent organisation in the United Kingdom, Brown-Forman UK was officially certified as a Great Place to Work and a Centre of Excellence in Wellbeing in 2020-2021. “Being certified as a Great Place to Work is a testament to the commitment, hard work and enthusiasm of everyone in our new organisation.”-Jeremy Shepherd, Brown-Forman, Vice President, General Manager, UK & Ireland.
We believe all employees can realize the true value of diversity and inclusion and create a stronger, more competitive organization where each employee has the opportunity to reach their desired potential. In the UK we have a Diversity Council consisting of our UK Leadership Team and also three employee resource groups for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), and PRIDE (LGBTQI+).
Nothing Better In The Market:
Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to, medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
Req ID: JR-00002169